stupid boy

When I'm not drawing pictures of dead people or wandering through a cemetery or watching a fifty year-old rerun of That Girl, I go to an actual job where someone actually pays me (albeit poorly) for my modicum amount of expertise in the very objective field of graphic design.

I work for a large commercial printing company that prints hundreds of thousands of advertisements for retail businesses, mostly supermarkets. One of the customers that has been assigned to me is a small chain of supermarkets that is part of a larger, nationwide franchisor. The four, independently-owned stores are operated by a family. I know this because I see the same last name on a majority of the emails I receive from them. I deal exclusively with the son of the owner. He, apparently, has been put in charge of the advertising for the stores. After dealing with this guy — on a weekly basis — for nearly four years, I have come to the conclusion that he is Fredo Corleone from The Godfather. Remember when Fredo was sent to Las Vegas so he wouldn't get under the feet of Sonny and the rest of the family while they plied their "business?" They made sure he was well out of the way, so his tendency to screw things up was now Moe Green's problem. Well, that's this guy. This guy is a total moron. He so desperately wants to be part of the "cool supermarket business," but he is a dope. Dad passed the advertising end of the business on to "Fredo" to keep him out of the way of day-to-day operations You see, the weekly ad is supplied by the corporate franchisor. The individual stores are free to substitute items or change prices, but the layout and design are predetermined. However, "Fredo" loves to use industry lingo, like "merch" and "chub" (that's the name for pre-packaged ground beef... a term no one really uses). But, as I said, "Fredo" is an idiot, so, while he's trying to be cool and use cool lingo, he often fails to include pertinent information like.... oh, I don't know.... PACKAGE SIZES, ITEM NAMES AND PRICES! 

Not a week goes by where I don't have to ask — three or four times! — for prices on at least five items in an ad. He also has a propensity for adding eight or nine additional items after the ad has been composed. Sometimes he will make additions after having seen three proofs of an ad. I regularly explain that the ad only has a limited amount of space and adding items — especially that many items — will greatly reduce the size of the existing items in the ad. This is a weekly conversation. The concept of "limited ad space" has yet to sink in to his empty head.

In the past, I have also created two-sided store hand-outs with a unique design that differs greatly from the designs distributed by the corporate office. These hand-outs are, by no means, anything I am proud of. They are gaudy, garish pieces with giant prices and big logos and stars and balloons and lots of other bullshit. But, the customer loves them and that is what's most important. This week, I received the weekly ad layout with these additional instructions: "We like the weekly hand-out design, but we also like the way the corporate ad is laid out. Can you combine the two?"

These two designs could not be more different. They share no design elements except for the company logo. I explained this to the sales rep (he is a co-worker at the printing company and serves as sort-of a liaison between me and the customer... when he actually does his job). I told the sales rep: "I'd like to go to this guy's store and tell him I really like his deli case, but I also like his parking lot. Can he combine the two?" The sales rep — who is also an idiot — didn't get it.

Perhaps, now you understand why I enjoy wandering through cemeteries. Nobody speaks to me.

www.joshpincusiscrying.com

get out the map

Among the many interests that I share with Mrs. Pincus (my wife of nearly forty-two years), is a love and appreciation for kitsch. We like pop culture, especially roadside attractions placed along our country's interstates and throughways for the sole purpose of quaint entertainment for families crisscrossing the land and looking for a little distraction — and perhaps a place to grab a bite to eat and a needed visit to a rest room (not necessarily in that order).

While traveling by car on our honeymoon (almost four decades ago), we stopped at arguably one of the most famous "roadside attractions" on the east coast — the notorious South of the Border. Taking up roughly 350 acres across the intersection of I-95 and US 301, South of the Border has been a welcome respite for harried vacationers and weary truckers since it opened its faux Mexican door over 70 years ago. I had never been to the Hamer, South Carolina refuge before this stop with my new bride in 1984. I had only been aware of the day-glow bumper stickers I'd seen plastered on cars that advertised the campy oasis. My father, who wouldn't dare drive further south than Cottman Avenue, would never ever afford his family the pleasure of an out-of-state excursion (Atlantic City, New Jersey being the sole exception). Mrs. P, on the other hand, was an experienced patron of South of the Border, having stopped countless times on car trips to Miami Beach in her youth.

In reality, South of the Border's popularity and staying power is a true headscratcher. Comprised of crappy gift shops, crappy convenience stores, crappy motels, crappy fast food counters and a store the size of a supermarket that only stocks the most dangerous of fireworks, South of the Border has questionable appeal. However, with clever billboards placed hundreds of miles before a single neon light is visible, South of the Border has made itself a "must stop" destination — by way of appealing to your kids' sense of curiosity and ability to whine. The first time I visited South of the Border (and every subsequent time), I've had the same feeling. "What on earth am I doing here?" And, if you look around at the other folks, wandering aimlessly across the parking lots and through the various retail outlets, they all appear to be asking themselves the same thing. Yet, people have been stopping for years, so they must know what they're doing. In recent years, South of the Border has faced financial difficulty and has been forced to sell off land and property, yet, every day, cars filled with travelers flood Instagram with duck-faced selfies posed before a backdrop of brightly-painted buildings and giant fiberglass "Pedros" (South of the Border's suspiciously-racist mascot).

On the same trip, a little further south, Mrs. P and I chanced upon our very first Cracker Barrel. This corporate recreation of the old time general store was also brought to our attention by a series of homey billboards placed enticingly along the roadside of the narrower portions of I-95. Cracker Barrel was kitschy in a different way than South of the Border, but kitschy just the same. Boasting the promise of authentic Southern cooking (including pork ribs, cornbread smeared in bacon drippings, a puzzling dish called "chicken fried steak" and other selections that were off-limits to a couple of kosher-observant Yankee newlyweds), Cracker Barrel featured a retail area chockful of tchotchkes that looked as though they were absconded from Drucker's General Store or Aunt Bee's living room. Although we didn't actually eat in a Cracker Barrel until years later when we were assured that their "world famous" pancakes did not come in contact with sausages during the cooking process, we did make several small purchases from their store and did partake of their surprisingly clean bathrooms.

Just this past weekend, Mrs. Pincus and I found ourselves driving south on Interstate 81, traversing the scenic Shenandoah Valley. Our eventual destination was a lovely bed and breakfast in Waynesboro, Virginia. This would be our accommodations while we attended the wedding of Mrs. P's cousin Veronica. If you like to see trees and mountains and trees and mountains — endlessly — for close to four hours, I highly recommend a leisurely drive on Interstate 81. Personally (and I believe I speak for my spouse as well), I prefer a more interesting journey, with stuff to see and places to stop... or at least the promise of places to stop. I-81 has trees. A lot of them. However, somewhere south of Zenda (you know where the Bethel Church of Brethren is?), we spotted a billboard in a clearing behind the proverbial "white picket fence." The ambiguously risqué sentiment announced the location of a Buc-ee's just ahead... well if you call 120 miles "just."  Buc-ee's, from what I have heard, is right up our kitsch-loving alley.

Buc-ee's is the new trend-setter in the competitive world of interstate travel stops. Leaving old stand-bys like Stuckey's, Flying J and Love's in the dust, Buc-ee's has emerged as the place to stop on your way from here to there... especially if your "here" and your "there" are in Texas. Currently, there are 55 Buc-ee's in the United States, with its Luling, Texas location deemed the "World's Largest Convenience Store," taking up a whopping 75,000 square feet. In 2018, Buc-ee's expanded outside of Texas, with its Rockingham, Virginia location (the one we were 120 miles from) welcoming excited travelers in the summer of 2025. We decided to stop at Buc-ee's on our way home... and we did.

After a weekend of nuptial-related activities, Mrs. P and I said our familial "goodbyes," loaded our luggage into our car and headed home — with a stop at Buc-ee's in our near future. Taking the Frieden's Church exit on I-81, Buc-ee's is located on 74,000 square feet on — of all places — Buc-ee's Boulevard (what are the chances?!?) We drove past the 120 gas pumps and selected an unoccupied space in the lot of 600 available spaces. The place was bustling with activity. Groups of leather-clad bikers hovered around their cycles as they enjoyed various edible offerings from Buc-ee's extensive menu. Families with kids in tow breached the entrance and scattered in all directions — Mom perusing the crafty housewares, Dad eyeing up the fresh carved brisket, bro and sis gazing hungrily at the hundreds of flavors of fudge made fresh in the store. Buc-ee's is a happy combination of South of the Border, Cracker Barrel, Walmart and Wawa — all the best of each establishment, but with a decidedly redneck appeal. (That's not an insult. That seems to be exactly the way Buc-ee's likes it.) Under Buc-ee's enormous roof, you can find practically everything you'd want to eat, wear or give to someone to prove you were there. They have shirts, playing cards, bottle openers, stickers, postcards, hair ties, frisbees, dog bowls, party decorations (who wouldn't want a Buc-ee's-themed birthday?), pajamas, socks, license plates, drink bottles, plush characters, key rings and so much more. Hungry? Buc-ees makes sandwiches, tacos, chicken, potato chips, candy, as well as pre-packaged snacks — all emblazoned with the friendly Buc-ee's beaver mascot right on the label. Plus, there's a whole section of national products arranged in easy-access aisles and cooler after glass-doored cooler filled with water, soft drinks and beer. And the place was hoppin'! Everywhere you looked, folks were filling shopping carts with dozens of Buc-ee's branded items. Families were selecting piles of foil-wrapped sandwiches from the massive self-serve stock, debating whether to get the pulled pork with or without sauce. There was an entire wall covered — floor to ceiling — with every possible configuration and flavor of beef jerky imaginable. The restrooms — the self-proclaimed "world famous" ones — were also bustling centers of movement (No pun intended. Well, maybe a little.) Attendants hustled their sparkling, cleanser-laden carts in and out of the discreet entrance as dozens — nay, hundreds — of travelers answered the call of nature with the chain-wide pledge of "the cleanest bathrooms in the world!" 

I stood and marveled at the operation unfolding before my eyes. It was positively fascinating. Everywhere you looked, someone was buying something, There were dozens and dozens of cashiers busily ringing up purchases. There were employees wearing Buc-ee's vests stocking Buc-ee's products on Buc-ee's shelves. It was like watching a ballet being staged by the local Chamber of Commerce.

Mrs. P and I sampled their store-made roasted peanuts. We posed for a photo with Buc-ee himself and tried to remember where we parked our car.

Interested in seeing a spectacle? Buc-ee's is a spectacle.

www.joshpincusiscrying.com

who's that girl?

Mrs. Pincus and I made plans to meet some friends for dinner. We decided on The Pub, a restaurant that is somewhat of a local legend in the Philadelphia-South Jersey area. The Pub, as we often joke, is the "land that time forgot." It boasts an enormous dining room appointed with dark wood, suits of armor, various coats of arms and a number of taxidermied animal heads. (Perhaps some which have made it to the menu?) The Pub prides itself on serving huge hunks of steaks, broiled right before your eyes by a battalion of toque blanche-wearing chefs, plying their cooking skills over flaming coals. What — you may ask — would a vegetarian such as myself find to eat at a steakhouse? (Okay, maybe you didn't ask, but I'm telling you anyway.) In addition to a wide selection of animal-based dinners, The Pub also has twin salad bars that stretch a good thirty feet, laden with freshly-cut vegetables, giant vats of dressing, huge bowls of prepared cold specialty salads, house-made corn bread and zucchini bread, wedges of cheese from which guests can cut their own preferred-size slice and their locally-renowned Caesar salad. It's terribly overpriced, but you can help yourself as many times as you like.

Our trips to The Pub always include a pre-dinner visit to a large thrift store right across the street. Over the years, the store has changed ownership several times and now it has joined the ranks of 2nd Avenue Thrift, an international chain of stores — operating under a few different names — with over 300 locations across the United States, Canada and even Australia. Speaking of "the land that time forgot," that's exactly with a trip to a thrift store is. And the shelves at 2nd Avenue Thrift tell a story with every vase, knick-knack, appliance and donated wedding dress on display.

I am not a big fan of thrift shops, but this one I can tolerate. As Mrs. P scours the day's offerings, I usually find myself snapping pictures to post on social media, accompanied by a typical Josh Pincus smart-ass comment that you've come to know and love.... or at least know. 

Our friends — Cookie and Consuelo — arrived a little before we did and already had accumulated a little pile of items in their shopping cart. In the second aisle — the one filled with shelf after shelf of picture frames of varying sizes — Consuelo pointed out something that was definitely right up the Josh Pincus alley. Dotting the shelves among the variety of picture frames, there were a few that stood out like a sore thumb — a sad, neglected, forgotten sore thumb. 

Most of the picture frames were empty. Others had the sample photo that comes in the frame when it is originally offered for purchase in a regular retail store. It's usually a happy couple staring longingly into each others eyes or a serene view of a lake framed by fall foliage, mimicking a photo that you yourself may have taken on a cherished vacation. Stock photos like these are placed in frames much in the way an appetizing photo of a pizza slice or a gravy-drenched Salisbury steak appears on the packaging of a frozen dinner with the inconspicuous disclaimer "SERVING SUGGESTION" tucked just above the net weight. But a few frames showed a photo of a smiling Asian young lady in several different surroundings and in several different outfits. In one, she is beaming, seated at a restaurant table between two women around her age. One of the women's faces is slightly obscured by a large price sticker. The other woman is actually just an arm, but it is most definitely a feminine arm. The subject of the photo is wearing a dark blue shirt with white pinstripes. She is also sporting a blue lei around her neck, leading me to believe that this is a moment from some sort of celebration — captured in time. There is a hint of a gift bag in the foreground, offering further support for my "celebration" theory. Next to this photo was another one of the same young lady. In this shot, she is displaying the same smile as in the other photo. She is seated — rather closely — to a man whose face is mostly covered by a price sticker. They appear to be in a formal setting, like a reception or a fancy restaurant, as the man is wearing a sport jacket and the young lady is wearing a red, sleeveless top, possibly a dress.

Further along the shelf was a fancy frame with another photo of the same young lady. In this one, she is crouched down to put her on the same level as a perky-eared German Shepherd. She's wearing a spaghetti-strap dress and she has a different style to her hair, a possible clue that this was taken in a different year than the other photos. Next to that was a smaller gold frame showing an older couple with a young child between them. Upon closer inspection, one can surmise that the young child is the young lady from the previous photos. The child is wearing pajamas or a costume of some kind and her face is dabbed with colorful make-up, specifically a big red dot on her nose. She is smiling in a similar fashion as the young lady in the adjacent frames. The same older couple (though slightly younger) are in an nearby framed picture. In that one, they are pictured without the little girl, but it is absolutely the same couple. 

Then, there was a larger frame with a slightly older version of the little girl in a swimming pool. She is floating inside an inflatable ring decorated with colorful stripes. Her bowl-cut hairdo is wet against her head, but the smile gives her away as being the same child. Then, there's a group photo in a square frame. It's a typical family including — I can only imagine — brothers, sisters, spouses, cousins and their children posed on the front steps of a home. At the very bottom, next to a happy woman holding a baby and a toddler, is the young girl. Again, she is smiling. It should be noted that everyone in the photo appears to be stereotypical "white bread and mayonnaise" Caucasian, right down to their restricted country club outfits and corporate America haircuts. The young lady is the only Asian in the photo... adding to the gathering mystery unfolding on the thrift store shelves. Further down, separated by several empty frames propped up on their built-in easel backs, was another photo. This one was sort of faded as though its original display spot was a windowsill or a shelf in the path of daily direct sunlight. But there was the young lady, this time in her pre-teen years. She appears to be about eleven or twelve and is posed with two Caucasian girls and a Caucasian boy, all about her age. The four youngsters are gathered excitedly around Chip, the beloved Disney chipmunk, sans his otherwise ubiquitous "partner-in-crime" Dale. Noting the collapsed beach umbrellas in the background, this picture was probably taken on a family vacation at the Walt Disney World resort. I don't recognize any of the other children from the group photo on the house front steps, but I'd venture to guess that they are close acquaintances or maybe adoptive family.

I spent a little bit more time in the picture frame aisle as my wife made her way towards knick-knacks and a wall of bagged, mismatched toys. I looked at the photos on the shelves for a good long time, devising a story about how these frames met their final fate and wound up for sale on the shelves of a thrift shop in Pennsauken, New Jersey. Based on the approximate age of the constant young lady in the photos, I imagine that she was adopted by a member of the Caucasian family also featured in the photos. I envisioned a young couple enrolling into an international adoption program and filing for the adoption of a child from a distant Asian country. They probably took a long flight to the other side of the world to meet their new child and bring her to her new home. On the return flight, they anxiously discussed introducing her to their family — and what would become their new daughter's new family. At first, Mom and Dad (or Grandma and Grandpa) did not approve of the whole affair. Their rigid, upper class, elitist and segregated upbringing shunned the mingling of races. The very thought of an Asian grandchild was positively unheard of and could prove to be an embarrassment in the eyes of their longtime friends at church, the tennis club and other social circles. But, as time went on, they softened. They relented and, most importantly, they came to love their granddaughter as much as they loved their natural-born grandchildren (as is revealed in the third photo described above). The young girl grew up and was accepted by her adopted family. She was welcomed with unconditional love and became a part of the family. And she loved being with her family — really the only family she ever knew.

Then, tragically, the girl passed away. Suddenly. An illness, undetected and undiagnosed at first, but sadly, untreatable, took her swiftly and unexpectedly. When she died, at such a young age with her entire life still ahead, her family was devastated. Soon after the funeral, several members of her family volunteered to gather up her belongings in her small apartment — the apartment she just moved into after landing a new job. Feeling helpless and distraught, they dropped the few boxes of clothing and other belongings off at 2nd Avenue Thrift. In their hurry, they didn't even take the time to remove memory-filled photos from frames. It was just too painful and they weren't thinking straight. The family just wanted to move on and, in the process, hastily erase the memory of their young daughter/granddaughter/cousin/niece. The unfettered employees at 2nd Avenue Thrift just did their jobs. They assessed the haul, priced the individual items and placed them out for sale in the appropriate sections of the store — laying bare the short, bittersweet life of this poor young lady for the vulture-like clientele of 2nd Avenue Thrift to pick over, like the carcass of a mangled animal exposed on the African veldt.

Or maybe she just had enough of this shit cluttering up her apartment.

www.joshpincusiscrying.com

that's not my name

My in-laws owned and operated a hardware store in a rural farmer's market for over fifty years. I met my wife in February 1982 and by our second date, I was working in the store. It was an interesting experience, to say the least. The store was a far cry from the massive, big-box stores like Home Depot and Lowe's. This was a real live "mom-and-pop" operation catering to the specific, niche needs of farmers, carpenters, masons and other craftsmen of various dying breeds. My father-in-law would sell a part of a part just to accommodate his customer. He was regularly asked long, rambling questions by men in filthy overalls who would gesture with weather-worn hands in a effort to explain to my father-in-law what elusive item brought them to his store on that particular day. Most times, after a little bit of clarification, the quest was met and the customer was happy. It was the clarification process where things got.... interesting.

The customer base of my father-in-law's store was made up of hard working, minimally-educated, salt-of-the-earth folks. For the most part, they knew what they wanted, but couldn't always convey that to another person. They were also impatient and were easily frustrated when their roundabout descriptions were met with blank stares and more questions. The trouble was, these folks would sometimes call things by a different name. Sometimes, it was a name for an item or tool that they made up. It's kind of hard to figure out what someone wants if they have secret names for things — names that only they know. After a while, I began to field questions from our customers. Unfortunately, I have even less patience than most people. I began to hear people call common, everyday hardware items by names that were foreign to me. I thought, perhaps, since these guys were professionals and this is how they made their living, these could possibly be the actual names for these things. Nope. Not at all.

I'm not talking about stifling a giggle the first time someone asked for a nipple valve or a bastard file. I mean grown men with livelihoods making up nonsensical names for actual "tools-of the-trade" as though they were embarrassed to say the proper name of the item — like "poopy" and "pee pee."

For instance, one Saturday afternoon, a disheveled fellow with an unkempt beard and a torn flannel shirt asked me for a "Jesus clip." "A what?," I asked, with all the politeness I could muster. After all, I couldn't be the upstart son-in-law who came along to ruin my father-in-law's successful hardware business. The man frowned and repeated his ask — a "Jesus clip." He asked for a piece of paper and a pencil so he could illustrate what he needed. Obliging, I handed over a piece of scrap paper and a pencil. He proceeded to sketch out a rudimentary approximation of an "E-clip," a small metal doo-hickey used as a retaining clip on axles and machinery. I identified his drawing and produced a small box of assorted sizes of E-clips from behind the counter. He poked through them until he found the size he needed. As he was paying, I mentioned that I had never heard the term "Jesus clip" when referring to E-clips. He laughed and confessed that he calls them "Jesus clips," because when they pop off you are prompted to yell "JEEE-SUS" as you watch the arc it makes in the air.

I have had a guy ask for a "habber." Again, I made him repeat what he needed, trying to determine if he was seeking a tool with which he could drive a nail into a piece of wood. Or was he looking for a receptacle into which he could toss dirty clothes for future laundering. I decided it was the former, as I doubted that this guy 1. made a conscious effort to attempt to put his dirty clothes in one central location and 2. ever actually washed his clothes. So, by process of elimination, a tool for driving nails it was!

The store stocked several models of a fearsome device boasting two giant hooks, a set of gears and length of braided aluminum cable, technically called in the industry a "wire rope hand ratchet puller." Now those were some pretty complicated words for someone with a third grade education to pronounce, let alone remember. Colloquially, however, this apparatus was referred to as a "come-along." Not a weekend would go by where someone didn't ask for a come-along. At first, I thought the customer just wanted me to follow him. After a while and numerous requests for such an item, I understood the term "come-along" and pointed the customer in the right direction.

Of course there arose a bit of confusion when actual names were used, especially when those name were homophones. A customer asked me if we carried "garden hoes," a long-handled implement used by gardeners and farmers for tilling soil. I innocently asked if he was looking for "garden hose," a long rubber tube through which water will pass once it is connected to a spigot. (And by the way, I heard "spickit" way more often that the actual name.) I was met with puzzled looks by folks who had no skills in abstract thinking.

As every competent mason knows, that flat aluminum square with the handle protruding from the center of its underside is called a "hawk." This handy little tool holds an easily-accessible amount of  mortar or plaster. As any pop culture collector who lives in a sheltered rural area knows, the alter-ego of gamma-ray exposed Dr. Bruce Banner is also called the 'hawk" — more specifically "The Incredible Hawk." Yes sir! You read that right and — believe me — it is not worth the argument. It is better to nod in agreement and try to figure out if the customer wants to lay bricks or wants to re-enact the events that took place in Tales to Astonish Issue #102.

Yes, a weekend working in my in-law's store was always a surreal adventure. It was a glimpse into a world that not many people get to see. A world that — incredibly — existed into the 21st Century. After 92 years, the farmer's market shut its doors for good. By that time, my in-laws had closed up shop ten years earlier.

I don't miss it for one minute.

www.joshpincusiscrying.com

That picture at the top? Not my in-law's store.

love for sale

I suppose today's post on It's Been a Slice is the equivalent to an infomercial. For however long this blog has been raging on (it's been thirteen years, but who's counting?), I have referenced Mrs. Pincus's eBay store and the many places that have been my employer. Today, however, I offer a blatant plug for a little side hustle I got going. Perhaps you have seen it on Instagram or Twitter or Facebook if you are one of the tens of people who follow me and my internet antics. For those of you in the dark but still reading this far, I'll fill you in.

My first sale!
(No longer available.)

For the past few months, I have been selling t-shirts on a great website called TeePublic. I have been sitting at home, watching TV of contributing to my blogs (yes, that's plural. I have two) and wondering how I can make a few extra dollars from my silly little drawings and my slightly off-kilter sense of humor. I began to explore some options and decided that TeePublic's set-up made the most sense for me. One Sunday afternoon right around Thanksgiving, I created a few designs and selected a few drawings from my illustration blog (see? I do have another blog!) and uploaded them to my newly created storefront on the TeePublic website. Because I have a background in advertising and marketing, I also created a few graphics to promote my new business venture on several social media outlets. Almost immediately, I made a sale... giving me a false sense of security. It turns out, my first sale was to someone I knew. Nevertheless, a sale is a sale! I thanked her for her purchase and sat back, waiting for more sales to roll in.

They didn't.

However, I did get an email from TeePublic, that one of my designs was taken down for copyright infringement. A day later, I received a similar email and another one of my designs was removed. TeePublic is rampant with non-licensed designs of copywritten properties, yet I got busted right out of the gate. Still determined, I added a few more designs to my storefront. I chose designs of recognizable images and characters, trying my best to be discreet.

A few days after my first sale, I made two in one day. I began to think this little endeavor was gonna be great! Both, I found out later, were to someone else I knew personally.

Then, my entire store was pulled by TeePublic. Just four days after I "opened for business," I received this sad little email that began...

This is to notify you that, as a result of a violation of our terms and conditions, we have removed or disabled access to the material that appeared at www.teepublic.com/user/Josh Pincus and have deleted your account.

I stewed for a little bit, but I was determined. I rethought my approach and, with a different email address and a slightly altered name, I boldly relaunched my business as "JPiC Designs" on TeePublic. I scoured my website for drawings that I had done that were not overtly recognizable or could be altered so movies and names or references if they too drew much attention to a particular celebrity, movie or the like. I also began a series of illustrated song lyrics. Sure, that sounds like trouble in the making, but I was careful to select lyrics that did not mention a song's title. I figured these would appeal to true fans of a particular band. I also mixed in some famous movie quotes, again, careful not to use the actual title of the movie, but slyly employing recognizable typefaces and using images that could be.... well.... anything.... nudge, nudge.

I launched my TeePublic store 2.0 a week or so before Christmas. I made my first sale in the early weeks of the new year. I started the reboot with about two dozen designs and slowly added more each week. I have not bee sticking to any particular theme or style. I try to create what I think will sell, not necessarily what I like... but what the people will like. You know... give the people what they want! If you visit my storefront, you'll find movie quotes, song lyrics, goofs on famous works of art, silly drawings featuring both Jesus and Satan and a lot of designs depicting food.... because everybody like food. There are even a few designs aimed to please my fellow Philadelphians. Besides t-shirts, TeePublic offers a wide variety of other products, including hoodies stickers, buttons and mugs. Everything can be emblazoned with your favorite Josh Pincus created design.

So, there you have it. A word from our sponsor. Go take a look at what I have for sale. At last count, there are 240 different designs available. Some are drawings you may have seen on my illustration blog. Others are unique to TeePublic. I add new designs fairly regularly. Maybe there's something to fill that hole in your life you didn't know needed filling.

Or something like that.

CLICK HERE  >>>> JPiC DESIGNS TEEPUBLIC STOREFRONT

 

We now return you to your regularly scheduled blog post.

www.joshpincusiscrying.com

 

I don't remember, I can't recall

For around a thousand years, my wife's family owned and operated a stand in a once-thriving farmers market just outside of Philadelphia. Its humble beginnings were actually rooted in another man's business. My father-in-law was reeling from a devastating fire that wiped out his own hardware business that he ran in a building across the street. In an effort to generate some income while he rebuilt his business, my father-in-law bought out an older man who owned a little hardware store in Zern's Farmers Market. In addition to the man's unusual and mismatched inventory, my father-in-law brought in newer merchandise as well as a few items that were able to be salvaged from the fire.

Over the years, more merchandise was brought in and more space was secured to accommodate the expanding inventory. We busted through to the next stand and, with the addition of some second-hand shelving and creative merchandising, turned "Larry's Hardware" into everyone's first stop upon arrival at Zern's.

In reality, Mrs. Pincus was responsible for Larry's Hardware's popularity. Working at the store (sometimes unwillingly) from a very young age, Mrs. P began to bring in unusual items. Specifically, she sought out pop culture kitsch and collectibles that appealed to our fellow collectors — and other folks with disposable income. With our own Disney collection as a jumping off point, Mrs. P created eye-catching displays of Coca-Cola memorabilia (both new and antique), sought -after metal lunchboxes, superhero and rock & roll items, ephemera related to long-forgotten TV shows and movies and hundreds of corporate promo items. There was something for everyone, no matter what sort of collection you had... or wanted to start.

Word began to spread and each weekend (the market was only open on Fridays and Saturdays), the aisles were jammed with curious shoppers out to marvel at the childhood memories that dotted our shelves, as well as hardcore collectors seeking out that one elusive piece that'll complete their collection. Mrs. P, our son and I would offer assistance to several customers simultaneously — giving advice, explanations, prices — hoping that each bit of information we gave would result in a sale. We had regular customers and we would regularly supply their collections. After a while, Mrs. P would look for items for specific collectors. She knew what they liked and she knew what they would pay for things. Her uncanny sense of shrewd business acumen was unmatched. The best salespeople make it appear as though they aren't selling. And Mrs. P was one of the best. She could sell a drippy popsicle to a man in a white suit.

Of course, the typical Zern's customer wasn't typical. They were extremely discerning, very suspicious and not always willing to part with their hard-earned money. Mrs. P became their friend... and your friend wouldn't steer you wrong. She developed a trusting bond with a lot of her regular customers and they kept coming back for more. Some of them, however, weren't even sure what exactly it was that they collected.

Dough Kid

One older woman would come in almost every weekend and ask if we had anything with the Dough Kid. It took us a little while to understand that this woman collected items related to The Pillsbury Doughboy. She never referred to the character by his correct name. She'd point to things in our glass-front showcase and say "There's the Dough Kid!" When corrected, she wave us off dismissively and say "Well, I call him the Dough Kid." We, of course, got used to her pet name for a nationally-known and recognizable advertising mascot. I wonder if other dealers were as accommodating Eh... what am I thinking...? This woman didn't shop anywhere else.

Is that Elvis?

Another man would come in a lot, though not as often as the "Dough Kid" lady. This man was usually dressed in nothing more formal that a threadbare athletic shirt and torn, paint-splattered work pants. His hair was combed into a slicked-back close approximation of a pompadour and ducktail. Fittingly, this guy collected Elvis memorabilia. Y'know... Elvis. Presley. Elvis Presley. The King of Rock & Roll. Just making sure we know who we are talking about, because I'm not too sure this guy did. When he would make an appearance in the store, he'd start things off by asking, "Got anything Elvis?" One of us would lead him to a showcase and begin point out and extracting items emblazoned with Mr. Presley's familiar visage. Paperweights, serving trays, wristwatches, salt & pepper shakers  — all indelibly branded with some sort of Elvis logo, guitar, profile or silhouette. The man would squint at the particular item, lean back, stare down his nose and mumble, "Is that Elvis?" That was his lead-off question. Even after a brief explanation  — "This metal ashtray features graphics from the movie poster for Harum Scarum" — he'd stare in bewilderment and ask, "Is that Elvis?" Sometimes, it took all the willpower I could muster to keep myself from shouting "Do you even know who the fuck Elvis is???"

Ooger Booger

When Disney released Tim Burton's holiday-clashing animated film The Nightmare Before Christmas, Mrs. Pincus brought in loads and loads of related merchandise to cash in on the sudden interest and budding collections of a certain faction of our customer base. In its initial run, Disney didn't do much merchandising for the film, but as the cult audience grew, more and more items were produced, even though it was years after it had vacated theaters. The most popular character from the film was tall, lanky Jack Skellington. His love interest, the demure rag doll Sally, was very popular among the female goth teens. The villainous Oogie Boogie, not surprisingly, had his share of fans, too. One such customer had a certain affinity for the bug-stuffed burlap sack bad guy — we think. The fellow who come in and ask if we had anything depicting "Ooger Booger." At first, we all just stared blankly at the customer while our brains made internal "clickity-clack" sounds as our collective memory databanks scanned for a close match. "Y'know... from the Nightmare movie." "Ooooooohhhhhh! Ooogie Boogie!," none of us said, so as not to embarrass this idiot. He came in fairly often and still never got the name right.

My father-in-law closed up his store in Zern's in 2007, but Mrs. Pincus kept the collectibles business going online — to this day. An online business presents a whole new set of frustrations, but, at least mispronunciations aren't among them.

However, some people still don't know what they want.

www.jopshpincusiscrying.com

crawling from the wreckage

Well, here we go again.

Way back in 2016, I wrote this story about a co-op that opened in my neighborhood and how I predicted its imminent demise. And sadly, two years later, I wrote this story about the closing of the co-op, just as I had predicted. Before you start calling me names, let me make it clear that I sincerely hoped that the co-op would succeed. I really did. But the folks that ran the co-op and made its business decisions were the main obstacle that kept the co-op from being a success.

Well for nearly two years, the building that housed to co-op sat vacant. My wife and I would stroll past the locked building on our daily walks. We'd sometimes stop and peer into the darkened windows, only to see the same empty store fixtures in the same positions as the last time we stopped for a curious look. Early in 2020, well into the throes of the worldwide COVID-19 pandemic, we noticed a flurry of activity within the walls of the former co-op building. We spotted a man carrying a toolbox walking in through the usually-locked automatic sliding doors. One time, we saw a couple of guys toting some wooden planks — possibly a disassembled shelving unit — to the waiting bed of a pickup truck. It appeared that something was happening in the co-op building, but there were no physical signs announcing a new business. My wife monitors a neighborhood Facebook page, but only posts of speculation offered any clue. And there was plenty of speculation mixed with suggestions and wish lists concerning the next inhabitants of the co-op's former site. Some hoped for something akin to a mall food court, offering a variety of international and eclectic cuisines. Others requested a marijuana dispensary (You know who you are!) Still others proposed — in all earnest — odd combinations of brewpub/dry cleaner or music store/concert venue/Mexican restaurant. My neighbors are obviously nuts... and the last thing some of them need is a marijuana dispensary.

As the weeks moved on, the activity behind the closed doors of the co-op building increased. A light would glow late at night and we could see the shadows of busy workers doing something constructive. Then, one day, we noticed that the large sign above the door read differently. It looked the same, but upon closer inspection, it was, indeed, a different sign. The large "Creekside" logo remained the same, but underneath, the words "co-op" now read "Market and Tap." Ah ha! A clue!

As July became August, Creekside Market and Tap opened for business with little to no fanfare. It was the most unspectacular opening of a new business that I had ever witnessed... or not witnessed. A few times, in the final week of July, as Mrs. Pincus and I passed by the usually-locked front doors, they swung open — unleashing a shock of air-conditioned breath that took us by surprise. But they closed just as quickly, leading us to believe that the controlling mechanism was mistakenly left in the ON position. On the first of August, however, when the doors again opened, a man with a face mask stretched under his chin greeted us with a minimally friendly "Come on in! We're open!" My wife and I, our face masks properly protecting our noses and mouths, stepped back from the man and his offer and waved him off. We politely answered, "No thank you." from behind our cloth barriers. The man, by this time, had wandered away. During the pandemic, my wife and I have put limits on unnecessary visits to businesses. We don't "browse" like we did in the "pre-COVID" days. However, the man didn't seem to care if we entered the business or didn't.

There is a small, plain banner that reads "NOW OPEN" that is suspended from the far end of the front overhang about twenty feet from the main entrance. There are no other indications that the place is open for business, let alone a grand opening. Aside from tiny signs printed from a home computer that are taped to the inside of the dark tinted glass windows, Creekside Market and Tap looks about the same as it did when Creekside Co-op closed for good. There is one neon sign that glows in a side window and advertises a local brand of deli meats, but that's it. Also, the former raised outdoor seating area appears to have been converted to an "employees only" cigarette break area, as betrayed by the apron-clad folks congregating at two tables and the prevailing cloud of secondhand smoke floating heavily above them. Not the most welcoming of sights.

Proudly closed!

A little internet investigation revealed that the Creekside Market and Tap is home to four individual businesses — all with different operating hours. They are: Dave’s Backyard Farms, Creekside Restaurant & Deli, Cheshire Brewing Company and Herrcastle farms — all fine business, I'm sure. As a resident of Elkins Park for nearly forty years, I have seen business come and go. One thing I have observed is that when someone opens a new business in Elkins Park, the first thing they decide — immediately upon signing the lease on the space — is what days they will be closed. It is a consistent bone of contention I have with every single business I have seen open and close within the confines of the tiny business district that occupies the one-block stretch opposite the train station. The co-op followed this pattern and the new occupants of the co-op building appear to be carrying on the tradition. Just a mere three weeks after proclaiming their "Grand Opening," they have struck Mondays off of their list of days they will be welcoming customers. And they made the announcement with an odd posting to their Facebook page. "In order to serve the community better?" How is closing a method of serving the customer better?

Penn's Woods.... sort of.

Speaking of hours.... When they are open, the hours vary greatly among the four vendors. Only the deli is open every day that the building is open. The two produce vendors operate towards the end opf the week with Herrcastle offering an additional day over Dave’s Backyard Farms. The Cheshire Brewing Company is open Thursday through Sunday with nearly different hours on each of those days. My wife's parents operated a business within the confines of a huge, multi-vendor farmers market for over thirty years. The rule of the market was: if the building is open, your business is open. Period. No exceptions. It is both confusing for and off-putting to your potential customer when they see a business that is "roped off," denying access for purchases for shoppers who are there right now, as well as being an embarrassment to those vendors that are open. Customers don't know who owns what and they don't care. It really isn't the customer's concern. It is up to the business owners to make their wares as accessible as possible to the customer. That's just plain good business sense. Also, try to spell the name of the state you're in correctly on your website.

Not so fast there...

So, Creekside Market and Tap is not yet open a full month. They have four vendors with erratic hours and they have altered their overall hours of operation to eliminate a day of business. Not off to a winning start. Though, based on comments on a community Facebook page, a smattering of customers were very disappointed by some of the business practices. There were issues of attention and friendliness by employees. As recent as five days ago, a customer stated they were told that the deli stops slicing meat an hour before the posted closing time. There were comments regarding product selection. Most distressing were the comments about employees failure to wear proper face protection while working around food. These comments are met with little to no response. Although, those that were acknowledged, received a response that was downright defensive and confrontational.

Look, I understand that opening a business is a stressful thing. Sure, there is added stress with the cloud of a pandemic hanging above. I know that all new businesses suffer from "growing pains" at the beginning while they work out the kinks. I have seen a few strides Creekside Market and Tap have taken towards enhancements. The beautiful natural wood picnic tables out front are a nice, welcoming touch. I think it might be a good idea to clean up the spotted lantern fly carcasses that are strewn about the sidewalk surrounding those beautiful tables.

Again, I wish Creekside Market and Tap all the luck in the world as their business begins. I hope it grows and expands to include additional vendors and I sincerely hope it is successful. I just hope they don't fall into the same downward pattern that befell the previous tenants.

Unfortunately, it doesn't look good.

www.joshpincusiscrying.com

she said she said

You know what really annoys me?

Wait a second. Let me start again....

You know what really annoys me this week?

Once again, Mrs. Pincus has fallen into the good graces of the folks in the marketing department of Harrah's Hotel and Casino in Atlantic City. My wife's relationship with Harrah's has been one of ups and downs. After nearly a decade of free meals, free hotel rooms, free show tickets, free cruises and a number of prize give-aways, Harrah's algorithms cut Mrs. P off without an explanation. More than a year passed and, suddenly, Mrs. P was once again receiving promotional solicitations in the mail. Sure, the free slot play amount had dipped dramatically, but the offers of small appliances, watches and gift cards were hard to pass up. Just a quick, weekly drive to Atlantic City and the stuff was just handed over. Hey — free is free.

Recently, Mrs. P received a gift card from Harrah's entitling her to $40 worth of merchandise from the "TJ Maxx/Marshall's" family of stores. So, one evening after dinner, we drove over to a Home Goods at a nearly mall. We dragged ourselves up and down the aisles. We perused the displays of useless crap that nobody needs. We saw large distressed wooden things with hanging brackets attached to the back. I surmised that these things were supposed to hung on a wall in one's home. We also saw several white porcelain animals (a pig and perhaps a cow) that I supposed were made to occupy a place of prominence, also in one's home..... possibly the same home with the wooden thing on the wall.

Mrs. Pincus reluctantly gathered up some items, but by the time we made it to the check-out counter, she said, "I could do without this stuff." She put her selections down and we left. 

We strolled down to another section of the mall and entered a Marshall's, determined this time, to use the $40 gift card. Mrs. P picked up some stuff — a set of Mickey and Minnie Mouse pot holders, a mini mandolin vegetable slicer and a small electric waffle iron. (Actually, she picked up a few of each of these items to make it to forty dollars.)

I carried some of the items and Mrs. Pincus carried some and we approached the check-out counter.

Let me interrupt this post for a moment...

When I was in high school and college, I worked many jobs in the service industry. I was a cashier in a department store and in a women's' clothing store. I worked as a soda vendor at a stadium in Philadelphia. I worked at my cousin's heath food cafeteria. As expected, I also encountered numerous folks in the service industry as well. I was taught that service workers were essentially "non-people." They served a purpose and that was to be helpful and courteous while doing their job and dealing with customers. I was told not to be pushy and not to interfere in a customer's personal business. Lately, however, there has been a growing trend and a severe and unwelcome crossing of that line. I remember the time a waitress sat down — actually grabbed a chair and sat down at our table! —  at a TGI Friday's. I was appalled! Surprisingly, it was not the last time this happened. Wait staff are not the customer's friend and they should never think they are. Cashiers don't need to comment on a customer's purchase. The sale has already been made. You don't have to continue to make the sale.

... and now, back to our story.

We plopped our selections on the counter. The cashier — a young lady with a cockeyed smile and a passing resemblance to Alanis Morissette circa 1996 — picked up each item to scan the bar code. But, prior to each scan, she made a comment. On every single item. Even multiples of the same item.

"Oh, I have these potholders. They're great. I use them all the time. I like the small size." She picked up and examined the potholders, turning them over several times.

"These waffle irons are so cool. And you're getting so many. Are there any left? I might want to get one." She picked up and examined the waffle irons, turning them over several times.

"I got one of these slicers. It's so convenient. I use it a lot." She picked up and examined the slicers, turning them over several times.

After she commented on every item, she commented on the gift card.

"Oh! A gift card! Wow! Forty dollars......" blah blah blah blah blah blah blah blah. She went on and on and on. Mrs. Pincus politely smiled and offered single syllables of agreement, when she could get a word in. I wandered off, trying to get out of earshot. Finally the transaction was completed and the items were finally bagged. I grabbed extensively-discussed purchases from the cashier's hands and headed for the door.

With the gift cards completely spent, guess where we never have to go again.

So.... what will annoy me next week?

www.joshpincusiscrying.com