Among the many interests that I share with Mrs. Pincus (my wife of nearly forty-two years), is a love and appreciation for kitsch. We like pop culture, especially roadside attractions placed along our country's interstates and throughways for the sole purpose of quaint entertainment for families crisscrossing the land and looking for a little distraction — and perhaps a place to grab a bite to eat and a needed visit to a rest room (not necessarily in that order).
While traveling by car on our honeymoon (almost four decades ago), we stopped at arguably one of the most famous "roadside attraction" on the east coast — the notorious South of the Border. Taking up roughly 350 acres across the intersection of I-95 and US 301, South of the Border has been a welcome respite for harried vacationers and weary truckers since it opened its faux Mexican door over 70 years ago. I had never been to the Hamer, South Carolina refuge before this stop with my new bride in 1984. I had only been aware of the day-glow bumper stickers I'd seen plastered on cars that advertised the campy oasis. My father, who wouldn't dare drive further south than Cottman Avenue, would never
ever afford his family the pleasure of an out-of-state excursion (Atlantic City, New Jersey being the sole exception). Mrs. P, on the other hand, was an experienced patron of South of the Border, having stopped countless times on car trips to Miami Beach in her youth.
In reality, South of the Border's popularity and staying power in a true headscratcher. Comprised of crappy gift shops, crappy convenience stores, crappy motels, crappy fast food counters and a store the size of a supermarket that only stocks the most dangerous of fireworks, South of the Border has questionable appeal. However, with clever billboards placed hundreds of miles before a single neon light is visible, South of the Border has made itself a "must stop" destination — by way of appealing to your kids' sense of curiosity and ability to whine. The first time I visited South of the Border (and every subsequent time), I've had the same feeling.
"What on earth am I doing here?" And, if you look around at the
other folks, wandering aimlessly across the parking lots and through the various retail outlets, they all appear to be asking themselves the same thing. Yet, people have been stopping for years, so they
must know what they're doing. In recent years, South of the Border has faced financial difficulty and has been forced to sell off land and property, yet, every day, cars filled with travelers flood Instagram with duck-faced selfies posed before a backdrop of brightly-painted buildings and giant fiberglass "Pedros" (South of the Border's suspiciously-racist mascot).
On the same trip, a little further south, Mrs. P and I chanced upon our very first Cracker Barrel. This corporate recreation of the old time general store was also brought to our attention by a series of homey billboards placed enticingly along the roadside of the narrower portions of I-95. Cracker Barrel was kitschy in a different way than South of the Border, but kitschy just the same. Boasting the promise of authentic Southern cooking (including pork ribs, cornbread smeared in bacon drippings, a puzzling dish called "chicken fried steak" and other selections that were off-limits to a couple of kosher-observant Yankee newlyweds), Cracker Barrel featured a retail area chockful of
tchotchkes that looked as though they were absconded from Drucker's General Store or Aunt Bee's living room. Although we didn't actually
eat in a Cracker Barrel until years later when we were
assured that their "world famous" pancakes did
not come in contact with sausages during the cooking process, we
did make several small purchases from their store and
did partake of their surprisingly clean bathrooms.
Just this past weekend, Mrs. Pincus and I found ourselves driving south on Interstate 81, traversing the scenic Shenandoah Valley. Our eventual destination was a lovely bed and breakfast in Waynesboro, Virginia. This would be our accommodations while we attended the wedding of Mrs. P's cousin Veronica. If you like to see trees and mountains and trees and mountains — endlessly — for close to four hours, I highly recommend a leisurely drive on Interstate 81. Personally (and I believe I speak for my spouse as well), I prefer a more
interesting journey, with stuff to see and places to stop... or at least the
promise of places to stop. I-81 has trees. A
lot of them. However, somewhere south of Zenda (you know where the Bethel Church of Brethren is?), we spotted a billboard in a clearing behind the proverbial "white picket fence." The ambiguously risqué sentiment announced the location of a Buc-ee's just ahead... well if you call 120 miles "just." Buc-ee's, from what I have heard, is right up our kitsch-loving alley.
Buc-ee's is the new trend-setter in the competitive world of interstate travel stops. Leaving old stand-bys like Stuckey's, Flying J and Love's in the dust, Buc-ee's has emerged as the place to stop on your way from here to there... especially if your "here" and your "there" are in Texas. Currently, there are 55 Buc-ee's in the United States, with its Luling, Texas location deemed the "World's Largest Convenience Store," taking up a whopping 75,000 square feet. In 2018, Buc-ee's expanded outside of Texas, with its Rockingham, Virginia location (the one we were 120 miles from) welcoming excited travelers in the summer of 2025. We decided to stop at Buc-ee's on our way home... and we did.
After a weekend of nuptial-related activities, Mrs. P and I said our familial "goodbyes," loaded our luggage into our car and headed home — with a stop at Buc-ee's in our near future. Taking the Frieden's Church exit on I-81, Buc-ee's is located on 74,000 square feet on — of all places — Buc-ee's Boulevard (what are the chances?!?) We drove past the
120 gas pumps and selected an unoccupied space in the lot of
600 available spaces. The place was bustling with activity. Groups of leather-clad bikers hovered around their cycles as they enjoyed various edible offerings from Buc-ee's extensive menu. Families with kids in tow breached the entrance and scattered in all directions — Mom perusing the crafty housewares, Dad eyeing up the fresh carved brisket, bro and sis gazing hungrily at the hundreds of flavors of fudge made fresh in the store. Buc-ee's is a happy combination of South of the Border, Cracker Barrel, Walmart and Wawa — all the best of each establishment, but with a decidedly redneck appeal. (That's not an
insult. That seems to be
exactly the way Buc-ee's likes it.) Under Buc-ee's enormous roof, you can find practically
everything you'd want to eat, wear of give to someone to prove you were there. They have shirts, playing cards, bottle openers, stickers, postcards, hair ties, frisbees, dog bowls, party decorations (who
wouldn't want a Buc-ee's-themed birthday?), pajamas, socks, license plates, drink bottles, plush characters, key rings and so much more.
Hungry? Buc-ees makes sandwiches, tacos, chicken, potato chips, candy, as well as pre-packaged snacks — all emblazoned with the friendly Buc-ee's beaver mascot right on the label. Plus, there's a whole section of national products arranged in easy-access aisles and cooler after glass-doored cooler filled with water, soft drinks and beer. And the place was
hoppin'! Everywhere you looked, folks were filling shopping carts with dozens of Buc-ee's branded items. Families were selecting piles of foil-wrapped sandwiches from the massive self-serve stock, debating whether to get the pulled pork
with or
without sauce. There was an entire wall
covered — floor to ceiling — with every possible configuration and flavor of beef jerky imaginable. The restrooms — the self-proclaimed "world famous" ones — were also bustling centers of movement (No pun intended. Well, maybe
a little.) Attendants hustled their sparkling, cleanser-laden carts in and out of the discreet entrance as dozens —
nay, hundreds — of travelers answered the call of nature with the chain-wide pledge of "the cleanest bathrooms in the world!"
I stood and marveled at the operation unfolding before my eyes. It was positively
fascinating. Everywhere you looked,
someone was buying
something, There were dozens and dozens of cashiers busily ringing up purchases. There were employees wearing Buc-ee's vests stocking Buc-ee's products on Buc-ee's shelves. It was like watching a ballet being staged by the local Chamber of Commerce.
Mrs. P and I sampled their store-made roasted peanuts. We posed for a photo with Buc-ee himself and tried to remember where we parked our car.
Interested in seeing a spectacle? Buc-ee's is a spectacle.
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