i got your number

I have always been terrible at math. I struggled with math classes from elementary school through high school. I find numbers intimidating. After high school, I attended an art school that did not offer any academic classes. That’s the one I chose specifically because I would never have to deal with a math teacher again. However, a small aspect of my job requires a rudimentary understanding of the most basic of math skills. In those instances, I use a calculator or my fingers or an entry-level equation scribbled on a piece of scrap paper. I hate math and I try to avoid it as much as I can. Numbers and I just don't  seem to get along. 

I like to think, with some exceptions (specifically the notorious “dropped cake” incident that, to this day, remains a contentious subject in the Pincus family saga), that I have a pretty good memory. I remember things from my childhood like vacations (because there were so few of them) and toys that I received as birthday presents. I have vivid memories of those birthday parties (at which I received the aforementioned presents). Of course, I remember lots of details from the numerous television shows I watched as a kid. That knowledge has netted me quite a collection of plastic trophies aboard many a cruise ship – a stellar achievement, if I do say so. 

In my current job, I am required to put to use my keen memory and my poor relationship with numbers on a daily basis. This requisite is not technically related to my job, per se, but it does allow me to enter the building in order to do my job. 

 

Every morning, for the past five years, I pull up to my workplace – a commercial printer - at around 6:30. The parking lot spaces are filled with cars belonging to the folks who work the night shift and there they will sit until the shift ends at 7. The entrance to the building leads through a small portion of the printing plant. It’s a space approximately the size of an airplane hangar which houses printing presses so large that the operator has to actually climb inside it to refill ink or clean press rollers. The paper itself, which comes in enormous rolls, is loaded onto the machine with a forklift. But before I am able to witness the final thirty minutes of the graveyard shift, I must punch a code into a small touchpad mounted on the outside wall next to the locked entrance door. It’s a four-digit number and It remains etched in my long-term memory since I first used it in 2021. I press the correct buttons – each one emitting a different electronic tone with each touch – until I hear a low “BEEP” letting me know the door has been unlocked. It is only then that I can enter. 

Once inside, I follow a designated safety path – delineated by bright yellow painted lines – that skirts the perimeter of the plant. At any given time, a speeding forklift, toting fresh rolls of printing paper or wooden pallets stacked high with printed material, could be crisscrossing the plant floor. These unwieldy drivers rarely yield to their pedestrian co-workers, so sticking to the painted walkway is wise. The path leads to an electronic timeclock. I never would have thought that, at nearly 65 years old, I still be punching a timeclock much in the same way I did at my first part-time job as a teenager. But, life is funny and career paths are funnier, so here I am. The timeclock also requires a four-digit code to start the process of logging my daily work hours. This is a different code than the one that allows me entrance to the building. This code is also stored in the “very important section” of my long-term memory alongside the entrance code. The VIP section is in a different part of my brain from the repository that catalogues such things as “Who played Grandmama on The Addams Family and “What song did Queen open with on the first night of the News of the World tour stop at the Philadelphia Spectrum.” No sir, those four-digit numbers need to be front and center, as they are extremely important and employed regularly. 

 

After I punch in at the timeclock, I turn on my heels and approach the locked access door to my office area. This door is also protected by an electronic lock that is deactivated by a similar keypad as the one outside the building entrance. It also uses the same building entrance four-digit code. Sometimes, if the many printing presses are running, it is difficult to hear the individual button tones as they are pressed. I have to rely on the green light at the top of the keypad to let me know that I touched the right buttons in the right order. If that is done correctly, I still have one more hurdle before I can begin work for the day. 

Just inside the office door is an alarm keypad. Why there is an alarm guarding the design department is beyond me. Aside from a bunch of outdated computers, a pile of cables and power strips and someone’s day-old lunch lying forgotten in the community refrigerator, there ain’t too much to steal. Nevertheless, the alarm is set long after I leave work for the day, so I’m not sure whose responsibility it is, but it's always set. Well, nearly always. Over the past five years, I have been surprised once or twice by an unarmed alarm. On most mornings, however, I have to punch in yet a third unique four-digit code to prevent the obnoxious wail of a siren from sounding off and summoning local law enforcement. That is a very unwelcome situation, especially before the clock strikes 7 AM. So, I enter the correct code until the comforting phrase “DISARMED CHIME” glows assuredly across the green LED display. Much like Indiana Jones navigating his way through a series of obstacles that are keeping him from his ultimate reward, I am ready to begin another productive day at work. That is after I fish around in the darkened hallway for the light switch. 

I have completed the above procedure approximately 1200 times over the past five years. On several occasions, I will sheepishly admit, I have totally blanked on one or all of the three unique four-digit codes. I have found myself staring at the outside keypad, looking at the ten buttons and the zillions of numerical combinations they present. Sometimes, it takes me several minutes to bring the correct information to the “immediate action” part of my brain. Sometimes it happens at every step of my entrance process – the front door, the timeclock, the office door and the alarm. Sometimes, I stare at each piece of equipment as though I have never seen it before, as though I have no inkling of its purpose or how to activate it. Sometimes, I instinctively lift my index finger, ready to punch in a number that I just plain cannot remember… and I stand there, frozen, finger extended, brow furrowed, trying to force the correct four-digit sequence to my frontal lobe where it would be useful. Sometimes, I can remember the code, but I enter it into the wrong device. Sometimes, I need to refer to a note I have stored in my cellphone – a sort of “cheat sheet” with all of the codes and the corresponding electronic instrument.

Other days, I knock out those numbers like I was tying my shoes.

When you reach a certain age, daily routines seem to make life boring. But for me, every day is an adventure.

www.joshpincusiscrying.com

stupid boy

When I'm not drawing pictures of dead people or wandering through a cemetery or watching a fifty year-old rerun of That Girl, I go to an actual job where someone actually pays me (albeit poorly) for my modicum amount of expertise in the very objective field of graphic design.

I work for a large commercial printing company that prints hundreds of thousands of advertisements for retail businesses, mostly supermarkets. One of the customers that has been assigned to me is a small chain of supermarkets that is part of a larger, nationwide franchisor. The four, independently-owned stores are operated by a family. I know this because I see the same last name on a majority of the emails I receive from them. I deal exclusively with the son of the owner. He, apparently, has been put in charge of the advertising for the stores. After dealing with this guy — on a weekly basis — for nearly four years, I have come to the conclusion that he is Fredo Corleone from The Godfather. Remember when Fredo was sent to Las Vegas so he wouldn't get under the feet of Sonny and the rest of the family while they plied their "business?" They made sure he was well out of the way, so his tendency to screw things up was now Moe Green's problem. Well, that's this guy. This guy is a total moron. He so desperately wants to be part of the "cool supermarket business," but he is a dope. Dad passed the advertising end of the business on to "Fredo" to keep him out of the way of day-to-day operations You see, the weekly ad is supplied by the corporate franchisor. The individual stores are free to substitute items or change prices, but the layout and design are predetermined. However, "Fredo" loves to use industry lingo, like "merch" and "chub" (that's the name for pre-packaged ground beef... a term no one really uses). But, as I said, "Fredo" is an idiot, so, while he's trying to be cool and use cool lingo, he often fails to include pertinent information like.... oh, I don't know.... PACKAGE SIZES, ITEM NAMES AND PRICES! 

Not a week goes by where I don't have to ask — three or four times! — for prices on at least five items in an ad. He also has a propensity for adding eight or nine additional items after the ad has been composed. Sometimes he will make additions after having seen three proofs of an ad. I regularly explain that the ad only has a limited amount of space and adding items — especially that many items — will greatly reduce the size of the existing items in the ad. This is a weekly conversation. The concept of "limited ad space" has yet to sink in to his empty head.

In the past, I have also created two-sided store hand-outs with a unique design that differs greatly from the designs distributed by the corporate office. These hand-outs are, by no means, anything I am proud of. They are gaudy, garish pieces with giant prices and big logos and stars and balloons and lots of other bullshit. But, the customer loves them and that is what's most important. This week, I received the weekly ad layout with these additional instructions: "We like the weekly hand-out design, but we also like the way the corporate ad is laid out. Can you combine the two?"

These two designs could not be more different. They share no design elements except for the company logo. I explained this to the sales rep (he is a co-worker at the printing company and serves as sort-of a liaison between me and the customer... when he actually does his job). I told the sales rep: "I'd like to go to this guy's store and tell him I really like his deli case, but I also like his parking lot. Can he combine the two?" The sales rep — who is also an idiot — didn't get it.

Perhaps, now you understand why I enjoy wandering through cemeteries. Nobody speaks to me.

www.joshpincusiscrying.com

don't know nothing

See this graphic? I don't know what it means. I don't know what it's trying to illustrate. I don't know what sort of idea it is attempting to explain in simple, easy-to-understand pictures. I just Googled "marketing" and this came up. And that, my friend, pretty much sums up "marketing."

When I'm not drawing pictures of dead people or visiting cemeteries or watching fifty-year-old TV shows or shitting all over Ringo on the internet, I go to an actual job. I work for a large commercial printer that produces thousands upon thousands of circulars for supermarkets and other customer-friendly retail businesses up and down the east coast. I work in a small office with a dozen other graphic designers who, on a daily basis, toil over the whims and nonsensical ideas of any number of individual store owners or "marketing experts" with "a vison." That "vison" translates to every single circular looking exactly the same week after week after week. Despite this, every so often, a completely composed circular is disrupted just hours before it gets sent to press by some yutz with a "brand new idea." Understand that these stores are selling canned vegetables and paper towels and frozen chickens. The same products are included week after week. But, still, they want things to STAND OUT and GET NOTICED. They use phrases like BIG PUSH and BLOWOUT SALE and other meaningless jargon. A circular that should take a few hours to compose, ends up being stretched over several days because someone binge-watched Mad Men this weekend and fancies themselves the Don Draper of the grocery world.

I've been doing this, in one capacity or another, for over forty years. I've seen it all... and most of it has been bullshit. Sure, I have met and worked with genuine "marketing" professionals. These are people with legitimately clever and innovative ideas that have the potential to motivate and inspire customers. But, for the most part, true "marketers" are harder to find than a kosher ham sandwich or an honest politician. Instead the World of Marketing (sounds like a theme park) is filled with spineless, wishy-washy dishrags with no real ideas. I can't figure out how these people (and I have met dozens of them) are able to advance themselves to positions of authority. They get to a corporate level where final decisions are placed in their hands, yet they never want to commit, fearing a wrong decision will result in a dressing down from their boss. Instead, they shoot out monosyllabic emails that read: "Thoughts?," then sit back and wait for their underlings to come up with something. If submitted ideas are good, they will take the credit under the guise of "team leader." If a bad idea is chosen, they are the first ones to point their finger at the source. I saw this practice for the dozen years I worked in the marketing department of a large law firm. I never saw so many useless, lazy people with no original ideas. They just spewed buzz words and asked for "infographics" or some other new trend they just read about in a marketing publication. 

Once I traded in my "business casual" for the "down-and-dirty" world of pre-press (a big room of artists churning out quickly-composed ads for huge print runs. Google it, if you really care), I thought I'd never have to deal with that corporate mumbo-jumbo again.

I was wrong.

One of the companies I create circulars for on a weekly basis is a chain of supermarkets based in New York. They are a family-owned business, with ten stores located in affluent areas of Long Island. I deal with a young lady who is experiencing her first job right out of college. Here, she is able to apply her useless marketing degree for the sole purpose of selling an extra pound of strawberries – just by adding a big red "burst" that says "SWEET!" on top of the picture. My entire interaction with her (and everyone at this company) is via the internet through a collaboration website called Ziflow. All communication is through messaging on this website. Considering that I get the bulk of my instructions from her, she is an inarticulate communicator. She has a very difficult time explaining exactly what it is that she wants. Plus, her spelling is atrocious. Sometimes I have to stare at and reread messages several times before I can understand what I am supposed to do. She has no concept of proportion and sizing, however she uses terms like "lower the opacity" regularly. Oh, when she says "lower the opacity," she really means increase the opacity. But, after three years of doing these circulars, I have come to understand and interpret what is required.

Just this week, while working on this week's circular for this particular supermarket, I started getting messages from someone named "Norman" – a name I had not seen before. Norman instructed me to add a burst here that says "Great For Your Family!" Another message changed a headline that read "CATERING" to "Check Out Our Catering!" The next message asked for my thoughts on – and I quote – "reconfiguring the front page into a graphicly-pleasing hierarchy"... or some such third-year marketing bullshit. I merely replied that my job is to follow the layout with which I am provided. Surprisingly, he didn't press the issue.

I make no design suggestions. Zero. Zilch. Although I have been a graphic designer for over four decades, my role in my current job is not that of a designer. I am a layout artist – pure and simple. I do what I am told by the customer. I do not embellish, nor do I make any suggestions. I was told by my boss on Day One that we, essentially, produce trash. The circulars that we create have a shelf life of one week and are never ever looked at again. In that one week, they are just glanced at by the consumer. The target audience is someone looking for a good price on a box of Cap'n Crunch or a family pack of pork chops. We are not producing great works of art. We produce easy to understand presentations of everyday grocery items. If the consumer wants to see the Mona Lisa, they can go to the fucking Louvre. They are never gonna find it in a supermarket circular.... no matter what a store owner wants.

I Googled "Norman" and discovered that he has recently been hired by this chain of supermarkets with the title of "Merchandising Director" or something corporate-sounding like that. His job description is a run-on sentence of some of the thickest bullshit I have ever laid eyes upon. Immediately, I had flashbacks to my time stuck in marketing meetings at the law firm and watching a bunch of idiots with marketing degrees pat each other on the back while bandying about phrases like "low-hanging fruit" and "vertical juxtaposition" and "let's table that offline, but not until this afternoon, because I'll be out of pocket until 1 o'clock"... whatever that means. Norman, I quickly surmised, was a corporate asshole. And he proved me right after instructing me to add a big red burst to a picture of cherries that screamed "More Fruit, Less Pit!" His next decision was to make sure the words "Veggie Mac Salad" appear on one line, even though those words appeared on two lines in a featured block of various deli salads for over a year. Once I adjusted the size of the text to get "veggie" to drop down to the next line, Norman went home to tell his family that he made a crucial corporate decision at work today that will net the company untold profits. Later the same day, he indicated several places where he wanted the word "WOW!" to appear in a big red burst.

When Monday rolls around, I will be treated to another barrage of Norman's genius. Noman will pose passive-aggressive scenarios regarding whether a headline should say "Meat Sale" or "Sale on Meat." Norman will wait until an hour before press deadline to rearrange the placement of wedges of cheese or to question the height of a dollar sign.

To borrow a line from Ursula, the Sea Witch: "It's what I live for."

www.joshpincusiscrying.com

my wife

I remember my first job in the corporate world. After years of working for small, "mom & pop" businesses, I started working in the production department of a large legal publisher. Initially, it was great. It was very structured and very regimented. There were procedures to follow and meetings to attend and a corporate hierarchy to adhere to. Within my department, it was more relaxed. But outside the doors of our small office, there was a specific, though unwritten, protocol that dictated behavior. I enjoyed it... until I didn't.

A few jobs after that, I worked in the main office of a large retailer. I sat in a cubicle in a room filled with a dozen other graphic artists. On a daily basis, we cranked out newspaper advertisements like machines. Here, too, there were meetings and procedures and protocol. Again, I enjoyed it... until I didn't.

After that job, I dove headfirst into the real corporate world. In 2007, I was hired to join the marketing department of a large law firm with offices up and down the East coast. I was the sole graphic designer in a department that consisted of fifteen colleagues. There were tech people and copywriters and event planners and a bunch of people who had the title of "manager" but had no actual staff. I was never quite sure who or what exactly they managed. Over the course of my dozen years at that job, there was a revolving door of perky young ladies who shared one brain among them. They smiled and carried little leatherette portfolios and had meetings with attorneys. I was not sure what they discussed at their meetings. I suppose it was some sort of marketing plan. When any one of them breached my office doorway to explain the sort of informational marketing piece I would need to produce as a result of a meeting, their explanation and instruction was offered to me with all of the articulation of Mushmouth. I could only imagine when these young ladies went out with their friends or attended a family gathering, when asked what they did for a living, they say "I work at a law firm." When further pressed for the nature of their actual job, they'd reply: "Y'know.... work with the lawyers."

There was a guy in my department who also was bestowed with the title of "manager." He may have even been a "senior manager." I wasn't exactly sure what he did either. He butted into everyone else's business. That is, when he wasn't in a meeting. And he was always in a meeting. He had meetings scheduled to cover his entire day. When one would end, he'd hurry down the hall to attend another meeting. Sometimes, he'd have to leave a meeting early so he could be on time for the next meeting on another floor. He had breakfast meetings and lunch meetings. He was always rushing down a hallway with his laptop in one hand and a half-eaten danish or sandwich (depending on the time of day) in the other.

On a monthly basis, our Marketing Department would have its own meeting. These hour-plus affairs were tedious. The standard procedure was to go around the big meeting table and, one-by-one, explain what we are currently working on. There was so much indecipherable corporate jargon tossed about, one would have thought it was an English as a Second Language class. Most of the time, I had absolutely no clue what was being discussed. The metaphors and symbolism where confusing. Phrases like "low-hanging fruit" and "vertical advertising" were bandied about like they were included in everyday conversation. One guy — the meeting guy — would even mix metaphors to make things even more obscure. He'd say things like "herding ducks" and "getting our cats in a row." And then he'd rush off to another meeting before what he said could sink in.

But even with all the corporate policies and structure and protocol, there was one thing I absolutely hated — hated! — about the corporate world.

The one and only.

I got married in 1984. This summer, my wife and I will celebrate our forty-first wedding anniversary. I love my wife. She is my companion. She is my best friend. She is the one person I can always count on for anything. We have been together for so long, one of us sometimes speaks what the other one is thinking. Like Anna and Hans (before he was revealed to be a jerk), we finish each others sandwiches. We're like Lois Lane and Clark Kent. Like Rufus T. Firefly and Mrs. Teasdale. Like Catherine and Heathcliff (if they end up together at the end of that book. I actually never read it.) We're like Calvin Coolidge. Put together! We have so much in common. I'll say it again, she is my wife. My only wife.

There is a term within the corporate world that angers me. It infuriates me. It makes be cringe. I don't find it funny or cute or endearing. As a matter of fact, I find it stupid and demeaning and insulting. The term I am referring to is "work wife." Eeechhh! Just typing it makes my blood both boil and run cold. I don't know who coined that disgusting phrase, but I curse them! 

Over the course of several jobs in the corporate world, I have had a few female colleagues to whom the term "work wife" was applied. These were women with whom I had a close working relationship. There were a couple with whom I could commiserate over a lame decision made by a superior or some dumb new corporate policy. Others were fellow artists who could help with a new perspective on a difficult task or offer a different way to tackle a problem. I would sometimes go out for lunch with these female co-workers and think nothing of it. It would be no different than going out for a bite with a male co-worker. But, there are folks within the corporate world who can't keep their fucking mouths shut and who feel the need to stir the fucking pot, creating "controversy" where none exists. 

The term "work wife" is supposed to be cute and and little dangerous in a playful sort of way. I find it dangerous in a dangerous sort of way. I am not one of those people who hides things from my wife. I don't sneak anything behind my wife's back. I don't say things like: "Oh don't tell my wife!" or "I hope my wife doesn't find out." My marriage is not a sit-com. I am not Ralph Kramden trying to keep another hare-brained scheme from Alice. But there are certain people in the corporate world who think that scenario is funny. But, it is only funny on TV. They like to hint at more than just a friendship... which, of course, was ludicrous (as well as nobody's goddamn business anyway). But, that's how the rumor mill grinds in the corporate world.

I have actually had co-workers refer to a female co-worker as my "work wife" right to my face... even after I have expressed my feelings towards the term. To all of my female former co-workers who have been labeled my "work wife," please understand that it was not me doing the labeling. While I enjoyed our friendship and our relationship as working colleagues, I have just one wife. Just one. And she's probably checking this blog post for typos right now.

www.joshpincusiscrying.com

even in the quietest moments

I started my current job almost four years ago. This is — I believe — my billionth job since I graduated from art school forty years ago and entered the wonderful world of graphic design (although, forty years ago, that term did not exist. It was called "commercial art" back then.)

At my current job — one that I hope will be my last — I have an attitude that differs from every previous job I have had. I go in. I do my job. I go home. I am not there to socialize. I am not there to chit-chat. I am not there to make friends. I am there to work. And work I do. Until I leave for the day. I have little to no interaction with my co-workers. When I do, the topic of conversation is always — always — work-related. I don't know any personal details about my co-workers and I don't want to. Similarly, my co-workers know nothing about me. Some of them, I'm fairly sure, don't even know my last name.  And that's fine.

I layout and maintain advertising circulars for supermarkets, some comprised of multiple versions with slight price changes and product substitutions across various geographic markets. In order to maintain a handle on subtle changes on a piece that pretty much looks the same week after week, a certain amount of concentration and focus is required. In addition, the pace is quick and deadlines are almost immediate. I have been doing jobs like this for four decades and, while it is tedious work, I have managed to keep the rhythm that it requires to produce (mostly) accurate end results.

I have gotten into the habit of arriving at work early, long before any of my co-workers show up. I like sitting in a quiet office and doing my work undisturbed and without extraneous distraction. Each morning, I get approximately 90 minutes alone to work in silence before my first co-worker breaches the door to my department. The first one in, thankfully, works in a small office down the hall from me and she is very quiet. It isn't until 9:00 that the department fills up with.... well... co-workers that don't shut up.

I share an office with a guy that, while he doesn't speak that much, giggles. Loudly. And often. On a regular basis, this guy snorts and titters at something. I assume it isn't the ad on which he should be working. I surmise it is something that he is covertly watching on the internet. Then, another co-worker enters our shared workspace to use the communal microwave that rests on a nearby table. After he activates that microwave, he has a lengthy conversation with "the Giggler" about the latest movie in the Marvel Cinematic Universe or last night's football game. The conversation is annoyingly punctuated by a lot of "y'know"s and "yeah, I hear ya"s and lasts way too long.

Then there's Theresa. Remember Theresa? She's been working for my employer for twenty or more years. She is loud and brash and pushy and irritating. Once, I was asked to give her assistance with an ad that I had never worked on before. She rushed through a disjointed explanation of what I was to do, then criticized my work when I didn't correctly complete what she poorly explained. Later, Theresa criticized a new co-worker that I was training. Her complaint? This new girl is quiet and doesn't even say "hello" to her. (You can read about that HERE.) 

Theresa's desk is in a separate office within my department. It is down and across a short hallway. In normal terms, she should be out of earshot. But, alas, she is not. Every morning — every fucking morning — she talks and talks and talks and talks. Loudly. Very loudly. About nothing. I can't really make out the actual words she says. I can only hear the tone of her voice. And it drones on and on. Like a mechanized "hum" you'd hear in a powerplant or manufacturing facility. It kind of sounds like the indistinguishable babble spoken by the unseen adults in the "Charlie Brown" cartoons. That fact that I can hear her, considering how far my desk is from hers, is a testament to how loud she is speaking.

Most mornings she goes on for fifteen or twenty minutes at a time. Sometimes longer. I believe she is speaking to another co-worker with whom she shares an office. I never hear the other woman speak, just Theresa. The afternoon usually brings another round of nondescript yammering. This is an every day occurrence. Every. Single. Day. Except for the days when Theresa has a scheduled day off. Otherwise..... talk talk talk talk talk.

I can't understand how she gets any work done. Sometimes, I can't understand how I get any work done.

www.joshpincusiscrying.com

it's too late

I have been working at my current job at a South Jersey commercial printer for three and a half years. Every morning, I leave my house at the same time. I drive the same route... mostly... unless there is a scheduled opening at the Tacony-Palmyra Bridge, in which case, I take the far less traveled Betsy Ross Bridge that eventually takes me to the same place on Route 130 in Pennsauken, New Jersey. I drive into the nearly-empty parking lot at work around 7 AM, just in time to see the small night shift climbing into their cars. I punch my entrance code into the keypad at the door and enter. I walk through the cavernous printing plant, a building roughly the size of an airplane hangar. The printing presses are whirring madly and spitting out stacks and stacks of full-color advertisements for supermarkets up and down the East coast. Some of the presses are a little smaller than a football field, allowing the operator to actually enter the press to fix a paper jam or check the flow of ink. I follow a designated walkway, cordoned off from the bustling "print floor" by a series of guard rails. I am kept safe from a potential run-in with one of the many forklifts arranging and rearranging wrapped pallets stacked with printed circulars. Just before I punch another code into another keypad allowing me access to the pre-press area where my computer sits on my desk, I wave "hello" to a guy in the Shipping Department.

Since Day One, this guy — a pleasant looking fellow always sporting a backwards baseball cap with the company logo emblazoned across the front... er... back — is hunched over his computer screen, diligently striking the keyboard and checking his entry against an LED readout on a nearby scale, piled high with taped cardboard boxes. But, he always raises his glance and pauses his work to offer a "good morning" to me, usually accompanied by a single, friendly wave of his open hand. I, of course, return the greeting with a "how you doin'?," consciously changing my words, so as not to sound like an unimaginative parrot. I open the door to my department and that's the last he'll see of me until I have determined that all my work for the day has been completed and I decide to head home.

I shut down the internet and all open programs on my computer, grab my cellphone from its charging pad and start towards to door. When I open the door, there's the guy. Right where I left him, Still hunched over his computer screen and still check the corresponding weight of a different stack of boxes on the scale. As I pass, I wave and say, "See ya! Have a good night!" He replies, "Have a good night. See you tomorrow." Except on Fridays, when his parting message includes a direct request for me to have a good weekend.

And that's it. This has gone on every single working day since May 4, 2021. Over the course of time, our conversation has briefly — briefly — included short discussions about the various t-shirt designs I have worn to work and a couple of times we talked about the previous night's Phillies game. Aside from that, it's been just "Good morning" and "good evening." and that is all.

Oh... did I mention that I don't know this guy's name?

Hey!

In the late 90s, there was a sitcom on ABC called Spin City. It was a fictional and comedic portrayal of everyday activities in the office of the Mayor of New York City. The show first starred Michael J. Fox, until the ravages of Parkinson's Disease affected his physical and vocal abilities. He was replaced in the show's final seasons by Charlie Sheen. The show featured an ensemble cast, filling the various roles of the Mayor's staff. Among the characters was the Mayor's timid and gullible speech writer James, played by actor Alexander Chaplin. In one episode, James was strolling down the hall while conversing with press secretary Paul Lassiter (Our first exposure to ubiquitous character actor Richard Kind). As they talked, they passed a guy carrying a stack of papers. James says, "Hey!" to the guy and the guy says "Hey!" back. Paul interrupts himself to ask James "Who was that?" to which James replied, "Oh! That's my 'Hey!' guy." Paul is confused, even after James offers a lengthy explanation about how he sees this guy everyday. He doesn't know his name or where in City Hall he works or what he does or who he works for. But, when they see each other in the hall, they heartily exchange "'Hey's." The explanation doesn't really satisfy Paul's inquiry, but he lets it go because James is decidedly on the quirky side. At the episode's conclusion, I believe that James becomes upset because his "Hey!" guy got another job.

I believe that the guy in the shipping department has been working for my employer for many years. I never asked his name, though. Nor will I. I will just continue to say "good morning" in the morning and "good evening" in the evening.

I think 42 months is too much time passed for me ask his name now.

www.joshpincusiscrying.com

this ain't goodbye

A few months ago, one of my co-workers announced intention to retire. There was a gathering at a local restaurant to congratulate her on her retirement. I reluctantly — very reluctantly — agreed to attend. The company agreed to foot the bill for the entire evening (including offerings for the bar, much to the delight of many of my co-workers). I figured "A Free Meal is a Free Meal," so I went. I sat at a long table and very quietly ate my specially-prepared, vegetarian-friendly meal while all of my co-workers related stories and anecdotes about Sally, my retiring co-worker. I think her name is Sally, but I'm not positive.

Because I have very little interaction with my co-workers, I had to sort-of piece together her "work story" on my own, based on what I heard my other co-workers were saying. Apparently, she has been an employee of the company for over forty years. She began just after high school or college or some vocational training. She teased the owner of the company (who was seated at the table), recalling how she used to chase him from her office when he was a kid. (His father had previously owned and run the business.) People at the table asked about her future plans, now that work would no longer play into her day-to-day activities. At the end of the evening, Everyone thanked the company owner and congratulated Sally (maybe it's Sandy....?) one more time before parting. I even congratulated her by saying "Congratulations." before I exited. 

On Thursday of the following week, in strolled Sally. She took a seat at a desk, fired up her computer and began shuffling through a stack of papers. I thought, perhaps, I had dreamed up the retirement "party" I attended in her honor the Friday before. Another co-worker, Theresa, greeted Sandy and discussed a few work-related topics before changing the subject to the retirement gathering last week in Sandy's honor. So, I didn't dream it. It did happen! Theresa went back to her desk and Sally (or Sandy?) began to work.

Now.... please.... stop me if I'm wrong.... but, doesn't "retirement" mean that you don't go to work anymore? That's always been my understanding. My brother just retired last year. He doesn't go to work anymore. He goes to the gym during the day. He goes out to lunch with his other retired friends who don't go to work anymore either. He plays poker on Thursday afternoons — during the time when he used to go to work... which he no longer does, because he is retired.

But, Sally (or Sandy?) I suppose, hasn't had the concept of "retirement" properly explained to her. Since her "retirement," she comes into work two days per week and... well, I'm not sure exactly what she does. When Sally's (or Sandy's) retirement was announced, another graphic designer was hired to take over Sally's (or Sandy's)  workload. So, for several months now, Sally (or Sandy)  has come in every Thursday and Friday and.... oh, I don't know.... doesn't retire.

All I know is, when I retire, I will not come to work anymore. I will relax and travel and enjoy a life that I worked an entire life for.

Who am I kidding, I'll retire when I die.

www.joshpincusiscrying.com

rescue me

This may surprise you, but I go to work to work. Over the years and over many, many jobs, I have pretty much kept to myself. I like to think that I am a diligent, focused worker and my prime concern when I am at work is to work — to do the job that I am being paid to do. I have had a few jobs where I became friendly with my co-workers and — to be honest — that took a bit of adjustment time. I never looked at work as a social situation. I never considered my "co-workers" to be my "friends." They certainly weren't my enemies (except for the few that actually were). I maintained a cordial, business relationship with my co-workers and the majority of my discussions with co-workers were business-related. I didn't socialize with my co-workers. As a matter of fact, I never even considered socializing with my co-workers. I will admit that, in the few rare instances when I let my guard down, I have maintained some friendships that carried on long past the time I spent at the particular job during which I first made them. (I just attended a birthday party for a close friend that started out as just a co-worker at I job I had five jobs ago.)

In my defense, one of the reasons I had not attempted to cultivate friendships with my co-workers is the nature of my chosen profession. I have been working in and out of the commercial printing industry with the better part of forty years. For those of you unfamiliar with the commercial printing industry, I can tell you that it employs the absolute scum of the earth and lowest of the low that society has to offer. The commercial printing industry is chockful of dopes, idiots and morons... and that's being kind. Those of you who either work in or have dealings with commercial printers know what I am talking about. If you disagree with me, well, you are the person I just described.

At my current job, I rarely (if ever) speak to my co-workers. I will only talk to any of then if it pertains to print dates or the design of an ad. Otherwise, I have work to do. I don't have time for mindless chit-chat with a bunch of people who — despite three years of employment — I don't know their last names. Conversely, my co-workers know nothing about me. They know I live in Pennsylvania. (I work in New Jersey.) If they are observant, they have seen a wedding ring on my left hand, so, if they have a brain in their heads, they can assume I am married. But, I don't think any of them know my wife's first name or if I have any children... and that's just fine with me.

The commercial printer I work for produces full color advertisements for supermarkets of all sizes. Personally, I am responsible for the layout and production of the ads for two markets — an on-going assignment that keeps me busy week in and week out. Recently, the company acquired the account of a chain of markets in the New York area whose ads they would like me to produce. In order for me to do this, they hired a new graphic artist whom I was tasked to train to take over one of my more needy, more cumbersome clients. (That's a story for another blog.) The new artist is a very quiet young lady. On her first day on the job, she sat attentively by my side while I offered a detailed "play-by-play" narration of how to layout the ad that would eventually be passed on to her. I talked and talked and explained and illuminated while she furiously scribbled notes in a notebook. Every so often, she would politely interrupt my barrage of instruction to ask for clarification, but overall, I talked and she listened. This method proved very successful. I the subsequent weeks, Kathy (the new artist) had taken over the ad like a pro. Her questions came few and far between and her work output was fast, efficient, accurate and professional. My watchful eye became relaxed as I realized that she no longer required regular supervision. A few times, she would ask for specific layout advice, but, overall, she was working independently and that was the goal.

A few days ago, I was obligated (I think) to attend a holiday get-together for my immediate co-workers  — the ones in my department. When this little soiree was first proposed, I thought that I would rather have root canal sans anesthesia, than sit in a restaurant with a bunch of people I didn't really know and didn't want to really know. But, I went.

Midway through dinner, I glanced around the table and noticed that a few co-workers were missing. Theresa, who organized this thing, was sitting next to me. Theresa is a particularly loud co-worker who was probably on the property when construction began on my employer's building, so they just built around her. I turned to Theresa and — against my better judgement — initiated a conversation.

"I noticed," I began to Theresa as I gestured towards my co-workers at the long table, most of whom are close to my own age., "that some of the kids aren't here." By "kids," of course, I was referring to several new hires who appear to still be a few years from their thirtieth birthday, Theresa frowned and with a throaty, nicotine-tinged voice, said, "Yeah, none of them wanted to come." Then, she said with an accusatory tone, "What's up with that Kathy girl?" Theresa seethed a bit when she pronounced Kathy's name. 

"What do you mean?" I asked. I couldn't believe I was furthering the conversation.

Theresa leaned right in. "There's definitely something wrong with her." 

"She is shy.," I replied.

"Oh no!," Theresa barked, "She's more that just shy! She's socially awkward. I looked right at her and she won't even say 'hello!' She's weird."

"Show me an artist that isn't socially awkward!" I began with a little levity, but I felt I couldn't let Theresa get away with her loudmouth, unwarranted condemnation of someone who I felt was doing a pretty good job — and wasn't there to defend herself. "Kathy happens to be doing a very good job on the ad she took over. She knows what she's doing and she needs no supervision anymore. Sure, she's quiet, but she's there to do a job and she is doing that job." I concluded my defense of Kathy by adding, "Besides, Theresa... I don't say 'hello' to you either."

Theresa laughed nervously and promptly changed the subject.

The next day at work, my boss was making the bi-weekly rounds of distributing paystubs. He stopped at my desk and thanked me for sticking up for Kathy's work practices. He also expressed his displeasure, deeming Theresa's comments as "out of line," considering she has absolutely no work-related interaction with Kathy. 

I smiled and went back to work... because I had work to do.

Footnote to this story: Kathy tendered her resignation after two months of employment. I hope Theresa is happy.

www.joshpincusiscrying.com

pretzel logic

Recently, I was talking to a friend about our respective jobs. I noted that — after forty years — I finally have the job I was looking for. One that allows me to earn a living and not give it a second thought once I leave for the day. No pressure. No meetings. No bosses with nothing to do all day leaning over my shoulder. No unnecessary or unrealistic goals. No disruptive co-workers. Is it the best job I've ever had? (and I have had a lot!) No. That would be the first job I ever had.

After I had outgrown setting up a Kool-Aid stand on the cement apron of the driveway of my parent's house, I was recruited by my brother Max's friend Gerb to join the ranks of a little business enterprise he had started and was trying to grow. Gerb (that's pronounced with a hard "G") was a tall, lanky jovial guy with a giant shock of curly hair and a keen entrepreneurial mindset. Max told me that Gerb had a crew of kids about my age (that would be 14) set up in various, carefully selected locations throughout Northeast Philadelphia, selling soft pretzels. Soft pretzels are a staple food in Philadelphia, so they would — no doubt — sell like hotcakes! (Is that what they call a "mixed metaphor?") To this day, I still describe Philadelphia soft pretzels as "my kryptonite." Many people in the City of Brotherly Love feel the same.

Without even asking, Max volunteered me to join up with this little venture. Honestly, I didn't object. School was out for the summer and, at 14, I certainly could use a little extra money. After all, comic books and pizza didn't buy themselves. So, it was settled and I was officially among the gainfully employed. This was also my opportunity to help my brother out. He had been friends with Gerb for some time, but he didn't know his actual name. Everyone just called him "Gerb." Coincidentally, I went to school with Gerb's younger brother, who was also called "Gerb," but I knew that his real name was "Howard." I could only assume that the elder Gerb had a real name as well.

Early one summer Saturday, Gerb pulled up in front of my house in his tan Camaro. He honked the horn a couple of times and I bounded out of the house, ready for my first day of selling pretzels. I brought a big insulated jug of my mom's "world famous" iced tea to keep a potential mid-day thirst at bay. I also brought a peanut butter sandwich — in a bag stuffed in my pocket — that was in the process of being violently disfigured as I took a seat in the passenger's side of Gerb's car. Gerb — with a big grin on his friendly face — drummed on the steering wheel as he drove me out to my chosen spot. He explained the simple procedure of selling pretzels and how much to charge. "When someone asks the price," he began, "tell them 'four for fifty.' That way you have a better chance of selling four pretzels at one time." Always thinking, this guy Gerb! He gave me a stack of brown paper bags, the kind my mom would pack my school lunch in and the kind I was involuntarily mangling in my pocket at this very moment. I was instructed to fill a dozen or so bags with four pretzels each and have them ready to go for customers, the majority of whom I'd be doing business with through their driver's side window. You see, my little retail outlet was a card table set up on an eight-foot-wide median strip of a rather busy neighborhood thoroughfare.

Gerb pulled up to said median and set his four-way hazard flashers on. He hopped out of the car and I did the same, grabbing the flattened card table from the back seat. He popped open his trunk and removed a large plank of discarded faux wood paneling upon which rested a pile of soft pretzels, connected in the baking process in long rows, stacked on top of one another. I quickly extended the legs of the table and Gerb plopped the plank of pretzels on its surface with a thud. He jammed his hands in his pockets and extracted a fistful of change. "Here," he said, "this should get you started." He jumped back into his car and, as he drove off, he said, "I'll be back around three to pick you up. Good luck." And off he went.

And there I was.

I immediately started bagging four pretzels at a time, as I was instructed. Cars zoomed by me on both sides and it was a little jarring at first. Within a minute or two, a car pulled up and the driver barked, "How much?" in my direction. Startled, I meekly replied, "Um...four for.... um... fifty." I struggled as I tried to remember all of the simple directions Gerb imparted to me. "Gimme four," the driver said and he waved a dollar in my direction. I handed him a bag, took his dollar and fished two quarters out of my pocket from the supply of coins Gerb gave me. The whole exchange took about 60 seconds. Shit! This was gonna be easy!

And to be honest, it was.

In Philadelphia, pretzels practically sell themselves. Everyone in this city grew up eating them. For goodness sake, I loved them! They are delicious, convenient, easy to handle and available all over the place. And buying them from some kid standing on a median strip in the middle of Bustleton Avenue wasn't the least bit odd in 1975. That summer was great. Gerb picked me up every morning at my house and came by around three in the afternoon the collect me, the table and the empty hunk of paneling... because I always sold out. Always. The days were filled with an interesting assortment of characters, including my current Social Studies teacher (who, at first, scared me, but became a daily customer) and a driver from a nearby funeral home who stopped to inquire the price of my salt-and dough wares while transporting a casket in the back of his vehicle... with a long procession of funeral attendees behind him. I witnessed accidents, police chases, terrible drivers and even a fist fight. It was more excitement than a 14-year old could take.... and I loved every minute of it.

Before the summer ended, Gerb decided to move on to bigger and better pastures. He sold his business to Jeff, another one of Max's friends. I wasn't too keen on this new guy. He seemed to only be interested in the money, as the first thing he did was raise the prices a full quarter. This cut down on business and angered those regular customers who had been paying less just a day before. One morning when he picked me up, I told Jeff that this would be my last day.

After that, I worked in a slew of jobs in retail stores for bosses who were assholes. After attending art school, I worked in a slew of jobs in my chosen field for bosses who were also assholes.

I still love pretzels though and, every winter, I wear this scarf to remind me how much I do.

Available from your pals at South Fellini.

By the way, Gerb's name was Rob.

www.joshpincusiscrying.com

end of the line

I work for a commercial printer that produces advertising circulars for retail stores — mostly supermarkets — across the country. In addition to guys that run the actual printing presses and folks who design and layout the ads (like me), my employer also employs a team of salespeople to acquire more business. It appears to work. In the short time I have worked there, we have picked up several new clients. Just this past February, we began producing circulars for a small chain of gourmet supermarkets whose locations spread across northern New Jersey and into Long Island, New York. Without mentioning them by name, they operate on a similar level as the famed D'Agostino's, the popular chain that has served Manhattan since the 1930s. I have done advertising work for a lot of retail customers over the past 40 years. While I can't make a fair comparison to D'Agostino's (because I have never done work for them), in comparison to other retail chains, our newest customer is unorganized, scatterbrained and chaotic. In other words.. typical.

In an effort to conceal any identifying 
characteristics of the company in question,
here is a picture of a duck.

When we began our business relationship, my boss and I got on a Zoom call with members of their marketing team. Through the magic of the internet, we "met" the inhouse design staff at the chain's headquarters. There were two guys — a talkative fellow named Michael and a quieter guy named Kevin. Michael explained that information, comments, instruction and the electronic delivery of specific artwork would be made via an online tool called Ziflow. Through this ingenious tool, we were sent fully-designed pieces of art and copy that could just be dropped in to the ad we were working on. These little images were created by either Michael or Kevin. They could be a banner offering a sale on deli meats or a larger image announcing a special in their seafood department. Bottom line, the more pre-composed art we were supplied with, the less composition work I had to do.

We received comments regarding placement of ad elements, product substitutions and other pertinent information from someone named Emily in their Marketing department. Until we didn't....and we were informed that Emily was no longer with the company.

After a month or so (that's six weeks of ads), we stopped receiving art or any type of correspondence from Michael. Everything came exclusively through Kevin. One afternoon, we learned that Michael had been fired. "Oh well," I thought, "Things happen." 

Kevin stepped up his game and supplied us with art, required product photos and other information. After two weeks of Kevin flying solo, another Zoom meeting was scheduled so we could "meet" Will, who would be Kevin's assistant. Our virtual meeting lasted just a few minutes. We greeted Will and offered a friendly "Looking forward to working with you" to our new contact.

Approximately three weeks after "meeting" Will, my boss got a strange email from Kevin. It originated from a domain that was not the supermarket company's. Kevin explained that he no longer had login credentials to the Ziflow account and that he would be sending all correspondence through this email. Later that very same day, my boss was informed that Kevin had been fired and we should cease all interaction with him.

Will was now supplying graphic that had once come from Kevin and Michael before him. Will's work suitably mimicked the company's branding, however, Will's spelling was atrocious. We regularly received replacement art for graphics downloaded only minutes earlier because of a spelling error. Sometimes the same graphics would be replaced three or four times because of typos. Will also was very lax in his response time. Often several hours would pass before he would answer a simple question. Other times, his answers were incoherent and didn't apply to the question being posed. 

A week of "Will on his own" passed when we were told about Jake. Jake would be assisting Will. Efforts to schedule a virtual introduction with Jake never came to be, and although Jake was CC'd on all correspondence and  emails, he never responded to anything. We couldn't actually be sure that there was a Jake. We continued to work with Will — struggling with direction, frustrated by lengthy response time and replacing and re-replacing mistake-ridden artwork.

On Friday morning before the long Labor Day weekend, I was finishing up a list of corrections I received for the supermarket ad before its scheduled print date on the Tuesday we would return to work. Will sent me a requested photo of a pumpkin pie for the "Bakery" section, as well as a few price changes to items already appearing in in the ad.  Somewhere around 2 PM on Friday, as my workday was drawing to a close, my boss informed me that Will was no longer with the company. I had just sent a proof to the Director of Marketing hoping to get an "approval to print" before the day ended. Instead, the director told me (via email) that he would spend the weekend studying the ad and offer his approval on Tuesday.

He never mentioned Will. Or Jake.

If there even is a Jake.

www.joshpincusiscrying.com

art for art's sake

For forty or so years, I have made my living as an artist. Over that period, the title has changed a few times. I was "artist," "designer," "graphic designer," "graphic artist," "desktop publisher," "desktop graphic design artist." These were all labels applied to me and my profession by non-artists for whom I was employed. But, for all intents and purposes, I was a simple artist. I took someone's poorly-explained concept and made it a tangible thing of beauty. As a matter of fact, I have had many employers drop a scrap of paper before me — riddled with childish scribbles and illegible hieroglyphics — and instruct me to "pretty this up." And, of course, I would. That's what I got paid to do.

When I first entered the working world, I used ink and a pen and markers and actual paper. When computers entered the scene, I balked at first, but now, a mouse and a monitor are my go-to "tools of the trade." I have been plying my "craft" (ha ha! what a bullshit phrase!) in the realm of pixels for the past 30 years. Over that time, I have designed everything from simple forms to elaborate displays for trade shows. I have also created countless logos for a wide variety of businesses.

Nearly every artist will tell you, we sometimes obsess about design. It doesn't always come easy. It is work. It is hard work. Sure, it can be enjoyable, but getting that perfect design is a process. And artists look for inspiration from anywhere it can be found. Because we are always looking and observing and scrutinizing our graphic-embellished surroundings. We also take note of bad design. I mean poorly conceived, poorly executed, just plain lazy design. That type of design can be spotted a mile away. While a client may be impressed and satisfied by such a final product, other artists — who understand the process — know the lack of effort that goes into a bad design. Sure, the client's word is the final word, but an artist knows when his best efforts (and worst efforts) have been passed off for the sake of earning a buck.

I worked for a company in Pennsauken, New Jersey for a short time. On my commute from my suburban Philadelphia home, I would pass a building just before I made the turn into the small industrial park where my job was located. As I approached the intersection to make the turn, I studied a logo plastered on a sign just outside this building. The building housed an auto auction and the logo was hideous. It was garish. It was "in your-face." It screamed "WE ARE A FUCKING AUTO AUCTION AND WE HAVE CARS!" It was probably just what the owner's of the business wanted and the artist that created it probably knocked it out between quarters while watching a football game on a Sunday afternoon. It looked like it was picked out of a book of t-shirt designs at one of those airbrush places on the boardwalk of a seaside resort. Every day, I stared at this logo — angrily — as I crept towards the intersection to make a right-hand turn. As someone who has been designing logos (some good and some admittedly bad) for four decades, I was insulted that this logo was displayed prominently, in full view for the public to see. It was not that far removed from that spiky "S" that decorated everyone's three-ring binder in high school. You know, that easy doodle that everyone could do, but still looked impressive and cool. It infuriated me every morning. I would pass it and think to myself: "That is one ugly logo."

Well, I lost the job in Pennsauken and started a new position near Princeton, New Jersey. My new commute would take me north in The Garden State. I would no longer pass the auto auction and its horrible logo. At my new job, I worked with art directors from international companies to create innovative and sophisticated designs to be used at business-seeking tradeshows. It was a new and exciting experience in my career and the eight months I spent with that company were the best of any job I had held previously... until the bottom fell out of the trade show business when the worldwide COVID-19 pandemic forced humans to practice social distancing under the threat of sickness or even death. With trade shows a casualty of the coronavirus, that business shut down and I had to seek employment elsewhere. 

After a year, I landed a job back in Pennsauken, right next door to the place I had worked previously. My morning drive to work — once again — took me past the auto auction and its heinous logo. On my first day of my new job, I passed the auto auction and became infuriated all over again. There it was! That logo. That horrible logo! I would see it every morning. It was unavoidable. I was being punished for.... something, I suppose.

One morning, traffic was particularly heavy and slow on Route 130. Cars moved at a snail's pace, inching along, as we approached some unseen blockage in the flow of traffic. As I moved my car closer to the intersection to make my turn, I spotted three fire engines occupying the right-hand lane, forcing traffic to merge into the left lanes. The fire trucks were shooting streams of water on the fire-damaged wreckage of the auto auction. The building was now reduced to a steaming, smoky pile of unrecognizable rubble, dotted with charred girders poking out amid the burned bricks and twisted rebar. I joined in with the car-confined group of rubberneckers, crawling past the scene, curiously surveying the aftermath of the previous evening's fire. I, however, took specific notice. The sign with the logo was gone, an obvious victim of the 4-alarm blaze. The walls that also had once displayed the logo were now demolished, laying in scattered piles among the other debris.

I eventually made it to the intersection and I made my usual right turn. I also gathered my thoughts for an alibi, in case I was questioned.

www.joshpincusiscrying.com