Sunday, June 7, 2026

root beer rag

One summer afternoon, we were participating in a blockwide yard sale. The rather quirky kid who lived across the street bounded over to our house and asked if we liked root beer floats. Apparently, he had just discovered the concoction. I, of course, beamed, explaining that I loved root beer floats, but I hadn't had one in quite some time. He offered to make root beer floats for Mrs Pincus and me, but he was just missing a few ingredients. He said he needed vanilla ice cream. And he needed some large glass mugs. Oh... and he had to get some root beer. He disappeared back to his house and we didn't see him for the rest of the day.

I love root beer. I always have. It was such a great alternative to Coca-Cola. With its distinctive sharp "bite" and its creamy, foamy head, it was unlike any other soda. And with a big scoop of vanilla ice cream plopped on top.... boy, oh boy... nothing could compare. Root beer floats were always a favorite of mine. Perhaps it was just me carrying on a Philadelphia tradition (the combination drink/dessert was invented right here in the City of Brotherly Love). Perhaps it was just that it tasted so good! Whatever the reason... I loved 'em.

I have been eating Honey Nut Cheerios for breakfast nearly every morning of my adult life. However, I follow several "new product" accounts on Instagram to keep apprised of new cereals that may appear on grocery store shelves. Although I have no intention of buying any of these new flavors or flavor combinations of cereal or flavor variations of old favorites, I like to see what the test kitchens at Kellogg's or General Mills have up their sleeves. Banana Milkshake Frosted Flakes or Orange Creamsicle Cap'n Crunch are amusing in theory, but I don't think I would start my day with either one. Early this year, I saw that the popular Cinnamon Toast Crunch would soon assault the shelves of Walmart with an exclusive flavor. After such variations as Cinnamon Churro Crunch, Dulce de Leche Crunch and the holiday themed Sugar Cookie Crunch, the innovative folks at General Mills were introducing Cinnamon Toast Crunch - Root Beer Float for a limited run. I was intrigued... and, to my surprise.... I gave actual consideration to buying and trying it.

Last week, I popped into Walmart for a few needed grocery items — bread, ketchup, coffee creamer. I wandered down the cereal aisle. I casually surveyed the shelves, sort-of looking for Cinnamon Toast Crunch - Root Beer Float. I saw several unappealing variations of Cheerios, a mystery flavor of Cap'n Crunch, a Stranger Things themed box of cereal... but no Cinnamon Toast Crunch - Root Beer Float. At least not yet. When I got to the end and turned towards the next aisle, I saw that the end cap was fully stocked with Cinnamon Toast Crunch - Root Beer Float. I looked... I considered... and I grabbed a box.

When I got home, started to put my purchases away in their designated areas of my kitchen. I put the box of Cinnamon Toast Crunch - Root Beer Float in the cabinet with the other cereals. Seven year-old Josh would have ripped the lid off of that box and shoved a fistful of the new cereal into his mouth. But 64 year-old Josh is an adult with self control. My first taste of Cinnamon Toast Crunch - Root Beer Float would wait until tomorrow morning and my regular breakfast time. I will admit, though... I was excited.

My alarm went off. I woke up and began to get ready for work. I washed, brushed my teeth and combed what little hair I have left on my head. I got dressed and descended the stairs to the kitchen to prepare my breakfast. I flicked on the Keuring and set a coffee mug beneath its spout. I set out a bowl (my special "milk splash" bowl for this auspicious occasion) and reached into the cereal cabinet for the star of this morning's breakfast show — my newly purchased box of  Cinnamon Toast Crunch - Root Beer Float.


I ran a finger under the top flap, breaking the glued seal. I gripped the top of the inner bag and gave it a pull to separate the factory crimp. I expected to be instantly hit with the unmistakable aroma of root beer and vanilla ice cream — or at the very least, a factory approximation of that familiar scent. Instead, there was... nothing. No real smell at all. I poured some cereal into the bowl. It looked like the Cinnamon Toast Crunch my son ate as a kid... which looked like the Cinnamon Toast Crunch I ate as a kid. I added some milk, grabbed my coffee and readied myself for my first (hopefully) tantalizing taste of Cinnamon Toast Crunch - Root Beer Float.

Root beer floats have a very unique flavor. Sharp. Spicy. Creamy. Rich... all in an equal blend of those components that make a root beer float a root beer float. You know what Cinnamon Toast Crunch - Root Beer Float doesn't taste remotely like? A root beer float.

My first disappointing mouthful of Cinnamon Toast Crunch - Root Beer Float exhibited none of the expected characteristics. Not a one. I shoved another spoonful into my mouth and assessed the flavor. I really concentrated on what I was tasting. A third serving really helped me come to a conclusion on the taste. It tasted like Cinnamon Toast Crunch. Regular old Cinnamon Toast Crunch... with absolutely no aspect of root beer, vanilla ice cream or even a glass mug or paper straw. I tasted only cinnamon and it crunched.

I am almost finished the box of Cinnamon Toast Crunch - Root Beer Float. I have had it for breakfast every morning starting with the day after I bought the box. I will continue to eat it every morning until the box is empty. I do not expect the flavor to change.

I look forward to eating Honey Nut Cheerios again. I know they won't try to deceive me.

FOOTNOTE: I bought a package of Maple French Toast bagels at Aldi. Guess what they don't taste anything like....?

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