There were a series television commercials when I was a kid that fascinated me. They were commercials for Cream of Wheat, the hot breakfast cereal, perennially overshadowed by its more celebrated oaten comrade. The commercials all depicted approximately the same premise and message. A boy or a girl — or, sometimes a boy and a girl — are seated at a typical family breakfast table, spooning heaping servings of Cream of Wheat into their hungry maws while an authoritative voice expounds on the nutritional value of the less-popular, bastard cousin of breakfast stalwart oatmeal. Then came the most exciting part of the commercial. After slurping down the last vitamin-filled glob of Cream of Wheat, the child would tie on a scarf, zip up a jacket and head out for a day filled with running and jumping and other stuff kids were expected to do in the early 70s before their eyes were glued to a video game or a smartphone screen. But — and here's the part I loved — before they left the house, a ghostly bowl of steaming Cream of Wheat would rise off the table and float eerily about the child's head. When the child left the house, there was that bowl of Cream of Wheat, animated tendrils of warmth swirling above its cartoon rim, hovering protectively just inches from the child's head. The announcer reassured us that the vitamins and energy packed into each delicious bowl of Cream of Wheat followed your child and stayed with them throughout the day.
Well, I was sold. I begged — begged! — my mother to buy Cream of Wheat. And, she did... along with a big cardboard canister of Quaker Oatmeal for my father, because my father.... well, my father wanted what he wanted...and that was oatmeal.... and not that "creamy wheat" shit.... oh, and cigarettes. On weekends in the winter, and sometimes if I got up early enough before school, my mom would make Cream of Wheat for me. There was no instant Cream of Wheat when I was a kid. No instant boiling water and certainly no microwaves. My mom would actually cook the Cream of Wheat in a pot on the stove, closely following the detailed directions printed on the side of the box. She'd carefully measure each precise quantity of water and dry grainy Cream of Wheat in a large glass measuring cup. She'd bust out her jailer's ring of aluminum measuring spoons to dole out the exact amount of salt the recipe called for. I'd wait impatiently, watching my mom stir and stir and stir the contents of that little pot until the allotted time had passed (again, according to the recommendation from the good folks in the trusted test kitchens of Nabisco's Cream of Wheat Central). My mom would grab a bowl from our kitchen cabinet. Setting it down on our kitchen table, she'd tip the pot slightly, allowing the golden gloppy mixture to lazily flow into the bowl. Then, she'd add a pat of butter, a few generous teaspoons of sugar and a splash of milk, again, adhering to the "serving suggestions" from the hot cereal authorities at Nabisco.
I ate that Cream of Wheat and I really liked it. I liked the creaminess (hence the name!). I liked the sweetness, not realizing that it was due to the ridiculous amount of sugar my mom added. I liked the smooth texture (what they call "mouth feel" now, thanks to a slew of pretentious Food Network programs) and I liked the warmth it provided as it made its way to my stomach. I was, however, very disappointed that I didn't have a ghostly bowl follow me for the rest of the day, like in the commercial. Oh, believe me... I looked. I looked a lot. I tried to spot it in my peripheral vision. I tried to spy it lurking above my head or ducking behind a tree as I walked to the school bus stop. After a while, I resigned myself to the fact that the floating bowl only followed those kids on television. But, I still ate Cream of Wheat.
Now, I am almost 65 years old. I hate winter. I hate the cold. I hate snow. I hate shoveling snow. I hate driving in the snow. I hate worrying about other people driving in the snow. I hate going to work in the dark and coming home in the dark. The only thing about winter that I do like is Cream of Wheat. When the temperatures start to drop and Canadian winds blow cold air down to our area, that's when I buy a box of instant Cream of Wheat to supplement my regular breakfast of cold cereal. Unlike the days of my youth, when my mom would avail herself of the elaborate ritual of Cream of Wheat preparation, I can just empty a premeasured envelope of dry Cream of Wheat into a bowl, add two-thirds of a cup of water and pop it into the microwave. One minute and thirty seconds later, I have a hot bowl of Cream of Wheat, all ready to receive a small scoop of non-dairy margarine (instead of butter) and two packets of Splenda substituting for the sugar my mom insisted on adding. That first spoonful brings me right back to my childhood kitchen table. When they talk about macaroni and cheese and real mashed potatoes being "comfort foods," I always think of Cream of Wheat as my "comfort food." I am still comforted by Cream of Wheat. Remember that climactic scene in Ratatouille when surly food critic Anton Ego is mentally transported back to his childhood by a single taste of a dish from his distant past? That's me and Cream of Wheat! It reminds me of a time when my biggest concern was which cartoon to watch on Saturday morning. It takes me back to a time when I didn't have to hear some asshole supermarket owner tell me to make the price of blueberries in his store's ad three times its current size and to move that can of soup just a skosh* to the left. It's simple. It's calming. It's comforting.
And I'm still looking for that bowl floating behind my head.
* Yeah, that's how it's spelled. I looked it up.






















