famous in a small town

I was a big fan of the Andy Griffith Show. I still am. I have seen the original 249 episodes so many times that it's gotten to the point where I can identify a particular episode within the first minute. (Sadly, I watch so much "classic" television, I can employ this same ability with many shows. Kind of like a trained monkey.) 

Nothing compares to you

The "Andy Taylor" character was introduced on a 1960 episode of The Danny Thomas Show as a back-door pilot. General Foods, the show's sponsor, immediately signed to back the new series and The Andy Griffith Show debuted later the same year. At first, Andy Griffith's character was a scheming, backwoods "good ol' boy," presiding as sheriff over the fictional North Carolina hamlet of Mayberry. But as the show went on, Andy became more of a family man and the voice of reason, gently guiding the citizens of Mayberry in often heartwarming tales. Sure there was an amount of humor — mostly provided by the stalwart supporting cast of Don Knotts, Frances Bavier and Howard McNear — but the stories that involved Andy's relationship with his son Opie proved to be the most memorable. The series placed in the top ten in ratings for its entire eight-season run. Originally, Andy Griffith signed on for — and was only interested in — five seasons. As Season Five drew to a close, popular co-star (and multiple Emmy Award winner) Don Knotts, expecting to soon be unemployed, negotiated a five picture deal with Universal Studios. Meanwhile, CBS threw a ton of money at Andy Griffith and he reluctantly committed to three more seasons. As a result, Knotts left the show, the series began filming in garish color and things took a turn. Although, it remained popular, The Andy Griffith Show — beginning with Season Six — morphed into a surrealistic clone of shows like The Beverly Hillbillies and Green Acres. Andy became the sole normal person in a town filled with unrealistic lunatics. Looking like a forerunner to David Lynch's Twin Peaks, Andy became less of a sheriff and more of a stranger in a strange land. The citizens of Mayberry became one-dimensional cartoonish weirdos instead of the outré but friendly folks of the show's early days. Characters like Emmett the pompous fix-it man, Goober the bumpkin grease monkey and stuffy pseudo-intellectual county clerk Howard Sprague became more prominent and the situations became more slapstick. Eventually Andy Griffith had had enough. As the final season came to an end, genial Ken Berry was introduced as a gentleman farmer, all set to become the focus of the town's subsequent adventures in Mayberry RFD. Berry's "Sam Jones" was a level-headed, even-keeled fellow, cast from the same mold as Sheriff Andy Taylor. Except, Ken Berry was no Andy Griffith. He was close, but he lacked Griffith's large, authoritative demeanor. Andy was funny and frequently sarcastic, especially when it came to ribbing his deputy played by Knotts. "Sam Jones" was very laid back and vaguely humorless.

I'll give you two seasons. 

Mayberry RFD premiered on September 23, 1968 with Sheriff Andy Taylor and school teacher Helen Crump getting married. Don Knotts as "Deputy Barney Fife," as well as Andy Griffith Show regulars Ron Howard and Frances Bavier were also on hand as familiar faces to boost series' rating and appeal. As Mayberry RFD found its footing and its audience, Andy and his family moved to Raleigh and were never seen in Mayberry again. Sam, his son Mike and the goofy citizens of Mayberry were on their own to carry the show. Inexplicably, "Aunt Bee" (played by befuddled Frances Bavier) stayed on as Sam's housekeeper, despite being Andy Taylor's aunt.

I watched Mayberry RFD, but I would not classify myself as a "fan." You have to remember, back in the days of "classic television," we only had three networks from which to choose entertainment. We often watched TV shows just because "they were on." If you didn't watch television, you were forced to do something constructive or perhaps even interact with your family. So, folks would slog through poorly written garbage like My Mother the Car rather than help their kids with homework or fix that broken screen door. Not that Mayberry RFD was on par with My Mother the Car, but its production and writing certainly wasn't up to the standards of — say — The Dick Van Dyke Show... or even The Andy Griffith Show. Mayberry RFD just continued the silly sitcom-y writing of late seasons of The Andy Griffith Show that brought the series to a sad demise.

The Three Shumuck-skateers

First of all, no matter how nice a guy Sam Jones was, there was no way — no way in hell! — that he'd be friends with Goober, Howard and Emmett. I understand that Mayberry was a small town and the pickin's were slim, but Goober was an uncouth, loutish moron who wasn't remotely aware of the limits of his limited knowledge. Sure he could change an oil filter, but when it came to participating in a conversation, he'd quickly expose his lack of social relevance by quoting Captain Whammo, his favorite comic book hero. Emmett Clark was no better. As proprietor of the fix-it shop, this conceited idiot would treat every out-of-commission item brought to him in the manner — he'd smack it with a ball-peen hammer. Despite his reputation as a "fix-it" man, Emmett couldn't pour water out of a boot if the instructions were printed on the sole, yet he had the Mayberry market cornered in the fix-it business. Howard Sprague, the self-assured, self-proclaimed intellectual, goes out of his way to phrase the most common expressions in a haughty collective of obscure synonyms for the sole purpose of appearing smart (and being an asshole). When know-it-all Emmett mixed the paint color to the wrong shade while graciously painting Sam's house, Howard explained that the "pigmentation was of the incorrect hue." Oh, fuck you and your pigmentation, Howard.

Hutchins? Swanson?

Sam's love interest is clearly the most attractive woman in Mayberry — Millie Swanson, the cheery counter girl at the bakery, as played by the adorably quirky Arlene Golonka. She is so out of Sam's league, but since she is stuck in Mayberry, she has to make due. Curiously, when Millie was a character in the late seasons of The Andy Griffith Show (and her last name was "Hutchins") she came this close to marrying Howard Sprague. That story line was never acknowledged once Millie and Sam became an item. It should be noted that just prior to the series premiere of Mayberry RFD, Arlene Golonka played a feisty prostitute in the Clint Eastwood Western Hang 'Em High. I don't believe that occupation existed in Mayberry, so Millie was relegated to the closest approximation  — working in a bakery. In several episodes, I swear I caught Goober, Howard and even the married Emmett ogling Millie when she popped in to Sam's county office in her little pink bakery dress.

Jodie's bro

Mike, Sam Jones' typically average sitcom son, was played by Buddy Foster.... and he was no Ron Howard. Buddy, whose unsure raspy vocals gave voice to both the little boy in the iconic "How Many Licks?" Tootsie Roll commercial and the "Count's Son" in the Ringo Starr-narrated, Harry Nilsson-scored animated fable The Point, learned nothing from his Academy Award-winning sister Jodie. His on-camera performances were less than memorable and painfully uninspired. He lacked Ron Howard's charm, comic timing and acting capability. Buddy delivered his lines as though he was just handed the day's shooting script and he just learned how to read.

Know your Alices

In the second season of Mayberry RFD, Aunt Bee was replaced by Sam's ex-Army sergeant cousin "Alice Cooper," played by sitcom staple Alice Ghostley. That's right — Alice Cooper. In 1970, the boundary-pushing shock rocker was still a couple of years away from superstardom. The band (at that time, "Alice Cooper" was the name of the band) had released two albums to mostly negative reviews, but they were slowly gaining attention for their outrageous live performance. However, Mayberry RFD's target demographic was far removed from the burgeoning rock & roll scene. The coincidental character name would only be funny for future viewers of the show's reruns. Alice brought her signature bewildered character to the Jones' household — awkwardly fitting into her new surroundings and, once, even impulsively purchasing an antique harp. (Hilarity ensued.)

Mayberry RFD often resorted to recycling old premises from other TV series, including the Andy Griffith Show. I suppose they hoped that in the pre-VCR, pre-digital recording, pre-streaming services era, no one would notice. But now... oh, I noticed. There's an episode when Mike is coerced by his shitty friends into driving a car. When the underage Mike gives in to peer-pressure and crashes said car, his friends take off posthaste, leaving Mike to take the full brunt of his easy-going dad's wrath. This scenario is straight from the Leave It To Beaver playbook. Another episode puts Millie, eager to break out of the bakery game, in a secretarial position. The ultra-naïve Millie is unaware that her employers are bookies. This is a direct lift of a Season Six installment of the Andy Griffith Show in which Aunt Bee innocently takes a job working for counterfeiters. As the series progressed, more episodes focused on one of the many supporting characters, giving each a full 22 minutes in the spotlight.

Purge

At the end of the 1971 television season, despite wide-reaching popularity and high ratings, CBS president Robert Woods pressured Head of Programming Michael Dunn to cancel all of CBS's so-called "rural" shows. This included The Beverly Hillbillies, Green Acres, Petticoat Junction, Hee Haw and The Red Skelton Show, a variety series with a decidedly older, Midwestern appeal. Dunn personally hated these shows, but was hesitant to cancel them because they still garnered high ratings... and high ratings equaled sponsorship dollars. A frustrated Robert Woods fired Michael Dunn, bringing in Fred Silverman, who had no problem dropping the proverbial ax, thus implementing the notorious "rural purge." (Green Acres star, the venerable Pat Buttram noted: "CBS canceled everything with a tree in it — including Lassie.) Silverman ushered in a new, ground-breaking and influential era of television with shows like The Mary Tyler Moore Show, All in the Family, Cannon, Kojak and The Sonny and Cher Show, a variety show that was way hipper than Red Skelton's folksy revue. Mayberry RFD was also a victim of the rural purge. Its final episode, a confounding tale of Emmett's invention being of interest to an aerospace company, was broadcast in March 1971. 

Not for Buddy

In the aftermath, Ken Berry landed a show more suited to his talents as a song-and-dance man. The Ken Berry Wow Show showcased up-and-coming performers like Teri Garr, Cheryl Ladd and a budding young comedian named Steve Martin. Goober and Emmett (George Lindsey and Paul Hartman) showed up on The New Andy Griffith Show, a short-lived attempt at rekindling the Mayberry spirit. Although Andy was a different character, Goober and Emmett were the same two lunkheads from Mayberry. That show lasted 13 weeks. Lindsey took his "Goober" persona over to the syndicated version of Hee Haw, which in spite of its cancelation by CBS, went on to a successful 23 more seasons. Paul Hartman, however, passed away in 1973. Alice Ghostley, Jack Dodson (who played "Howard Sprague") and Arlene Golonka all enjoyed continued success, showing up in various film and television roles over the next several decades. Buddy Foster....? I suppose his sister invites him over for Thanksgiving dinner. He'll come... as long as she hides her Oscars.

www.joshpincusiscrying.com

that's not my name

My in-laws owned and operated a hardware store in a rural farmer's market for over fifty years. I met my wife in February 1982 and by our second date, I was working in the store. It was an interesting experience, to say the least. The store was a far cry from the massive, big-box stores like Home Depot and Lowe's. This was a real live "mom-and-pop" operation catering to the specific, niche needs of farmers, carpenters, masons and other craftsmen of various dying breeds. My father-in-law would sell a part of a part just to accommodate his customer. He was regularly asked long, rambling questions by men in filthy overalls who would gesture with weather-worn hands in a effort to explain to my father-in-law what elusive item brought them to his store on that particular day. Most times, after a little bit of clarification, the quest was met and the customer was happy. It was the clarification process where things got.... interesting.

The customer base of my father-in-law's store was made up of hard working, minimally-educated, salt-of-the-earth folks. For the most part, they knew what they wanted, but couldn't always convey that to another person. They were also impatient and were easily frustrated when their roundabout descriptions were met with blank stares and more questions. The trouble was, these folks would sometimes call things by a different name. Sometimes, it was a name for an item or tool that they made up. It's kind of hard to figure out what someone wants if they have secret names for things — names that only they know. After a while, I began to field questions from our customers. Unfortunately, I have even less patience than most people. I began to hear people call common, everyday hardware items by names that were foreign to me. I thought, perhaps, since these guys were professionals and this is how they made their living, these could possibly be the actual names for these things. Nope. Not at all.

I'm not talking about stifling a giggle the first time someone asked for a nipple valve or a bastard file. I mean grown men with livelihoods making up nonsensical names for actual "tools-of the-trade" as though they were embarrassed to say the proper name of the item — like "poopy" and "pee pee."

For instance, one Saturday afternoon, a disheveled fellow with an unkempt beard and a torn flannel shirt asked me for a "Jesus clip." "A what?," I asked, with all the politeness I could muster. After all, I couldn't be the upstart son-in-law who came along to ruin my father-in-law's successful hardware business. The man frowned and repeated his ask — a "Jesus clip." He asked for a piece of paper and a pencil so he could illustrate what he needed. Obliging, I handed over a piece of scrap paper and a pencil. He proceeded to sketch out a rudimentary approximation of an "E-clip," a small metal doo-hickey used as a retaining clip on axles and machinery. I identified his drawing and produced a small box of assorted sizes of E-clips from behind the counter. He poked through them until he found the size he needed. As he was paying, I mentioned that I had never heard the term "Jesus clip" when referring to E-clips. He laughed and confessed that he calls them "Jesus clips," because when they pop off you are prompted to yell "JEEE-SUS" as you watch the arc it makes in the air.

I have had a guy ask for a "habber." Again, I made him repeat what he needed, trying to determine if he was seeking a tool with which he could drive a nail into a piece of wood. Or was he looking for a receptacle into which he could toss dirty clothes for future laundering. I decided it was the former, as I doubted that this guy 1. made a conscious effort to attempt to put his dirty clothes in one central location and 2. ever actually washed his clothes. So, by process of elimination, a tool for driving nails it was!

The store stocked several models of a fearsome device boasting two giant hooks, a set of gears and length of braided aluminum cable, technically called in the industry a "wire rope hand ratchet puller." Now those were some pretty complicated words for someone with a third grade education to pronounce, let alone remember. Colloquially, however, this apparatus was referred to as a "come-along." Not a weekend would go by where someone didn't ask for a come-along. At first, I thought the customer just wanted me to follow him. After a while and numerous requests for such an item, I understood the term "come-along" and pointed the customer in the right direction.

Of course there arose a bit of confusion when actual names were used, especially when those name were homophones. A customer asked me if we carried "garden hoes," a long-handled implement used by gardeners and farmers for tilling soil. I innocently asked if he was looking for "garden hose," a long rubber tube through which water will pass once it is connected to a spigot. (And by the way, I heard "spickit" way more often that the actual name.) I was met with puzzled looks by folks who had no skills in abstract thinking.

As every competent mason knows, that flat aluminum square with the handle protruding from the center of its underside is called a "hawk." This handy little tool holds an easily-accessible amount of  mortar or plaster. As any pop culture collector who lives in a sheltered rural area knows, the alter-ego of gamma-ray exposed Dr. Bruce Banner is also called the 'hawk" — more specifically "The Incredible Hawk." Yes sir! You read that right and — believe me — it is not worth the argument. It is better to nod in agreement and try to figure out if the customer wants to lay bricks or wants to re-enact the events that took place in Tales to Astonish Issue #102.

Yes, a weekend working in my in-law's store was always a surreal adventure. It was a glimpse into a world that not many people get to see. A world that — incredibly — existed into the 21st Century. After 92 years, the farmer's market shut its doors for good. By that time, my in-laws had closed up shop ten years earlier.

I don't miss it for one minute.

www.joshpincusiscrying.com

That picture at the top? Not my in-law's store.

closing time

For our second date, the future Mrs. Pincus took me to her parent's store in the rural town of Gilbertsville, Pennsylvania. Gilbertsville was a place that time had forgotten. Just an hour west of Philadelphia, the fifth largest city in the country, Gilbertsville was a tiny farming community inhabited by characters from a John Steinbeck novel — folks that can only be accurately described as "salt of the earth." The men were weathered and grizzled, with far less than the standard adult issue of teeth. Most were clad in well-worn overalls caked with and stinking of farm animal excrement. The womenfolk were meek and reserved, dressed as though they were the stand-by female model for Grant Wood's "American Gothic." And, for some reason, they cowered behind their spouses. This was 1982 and when these people said they were headed to "The City," they meant Reading, Pennsylvania. They'd never set foot in Philadelphia. You could get murdered there.

This populace comprised the customer base of my future in-law's store — an amalgam of hardware, housewares, novelty items and anything on which my father-in-law thought he could turn a quick profit. The store was one of many that occupied Zern's Farmer's Market, a weekend-only commerce center that was a regular gathering place for the aforementioned locals for almost a century. Alongside the store was an array of vendors that offered fresh produce (well, fresh at least until early evening on Saturday), unusual configurations of processed meat identified on hand-written signs by angry-sounding Teutonic names, prepared food (like the popular chicken gizzards in a Styrofoam cup of, what appeared to be, motor oil), as well as sturdy, double-stitched clothing suitable for plowing the fields and a wide assortment of antiques, curios, collectibles and what-nots. But Zern's was more than just a place to buy things. It was a social outing, along the lines of a square dance or a barn raising. (I'll have you know that I refrained from saying "cross burning" as a second example, so I'm pretty proud of myself.)

Mr. and Mrs. Hardware
in their natural habitat.

How am I so intimately familiar with Zern's Farmer's Market? Well, by my third date with Mrs. P, I was working there. That's right. This naive kid from Northeast Philadelphia, who got lost outside of the comfortable boundaries of the city limits was now employed as a stock boy under the tutelage of my soon-to-be father-in-law. In addition to a concession in Zern's Farmer's Market, my father-in-law owned a stand-alone store directly across the street from Zern's that was open an extra day longer than the market. Here he sold, what he referred to as "the serious hardware" — professional-grade trowels and hammers and other implements of construction with which I was not familiar at the time but would come to be well acquainted. Despite years of experience in other retail establishments, I was not permitted to operate the cash register. That privilege was enjoyed by only one person and his name was emblazoned on signage throughout the store. Instead, I was relegated to schlepping cartons of merchandise from the storage area — a large, dirty, poorly-ventilated barn-like structure that had been attached to the existing large, dirty, poorly-ventilated main building. Boxes were piled high and my job was to bring them up to the selling floor, empty them and, at my father-in-law's behest, make all of the contents fit in a space that was way to small for proper accommodation. In the summer, during which I spent many a weekend stretch, the heat was stifling. In winter, the building could be used to keep meat from spoiling. Days, no matter what the weather, were grueling marathons that monopolized entire weekends, including the hour-long ride to and from Gilbertsville. Don't get me wrong, I am grateful for his generosity, affording me employment while I sought a job in my chosen field. I just have a funny way of showing my gratitude. 

On Fridays and Saturdays, the logistics of the operation were slightly altered, as my future spouse and her mother would come to open and run the stand in Zern's. I would work with my father-in-law at the hardware store across the street, the two of us coming up much earlier in the morning. While he was a sweet, pleasant man at home, he would succumb to a lycanthropic transformation somewhere around Schwenksville when he would be come a ruthless martinet bent on uncontested ruling over his retail empire. On Saturday evenings, I would head over to Zern's to help Mrs. P bring things to a close for the day. Those were my favorite times. First, I was sprung from the sometimes unreasonable demands of my father-in-law. Second, I got to spend time with my fiance (Mrs. P and I would marry in 1984). We would steal away from the "satellite stand" for a few minutes (this is probably the first time my father-in-law knows about this) and walk thorough the market to see what we could see. Sometimes we'd wander outside to the weekly flea market, where a glance in any direction looked like a living Dorothea Lange photograph. Here we would peruse the unusual (and unrecognizable) items offered for sale. Then we'd quickly rush back, grabbing a soft pretzel or a bag of old-fashioned penny candy, just in time to start the task of closing up the stand for another week.

For twenty-five years, I worked at Zern's. In my younger days, I fearlessly scaled rickety shelves to retrieve that one elusive gizmo that was missing from a customer's life. I was there to help bust through the back wall when we expanded our selling space. I assisted in the arrangement and promotion of special sales when my wife slowly, but diligently, transformed the one-time hardware/housewares store into a treasure trove of pop culture collectibles, bringing in cool memorabilia to join the (ever-shrinking) mix of screwdrivers and extension cords. Mrs. P creatively spearheaded an annual Coca-Cola Festival, offering more Coke branded items than you knew existed. During the summer, she turned the store into an indoor beach party, displaying everything needed for a rural summertime soiree. She single-handedly introduced "Mardi Gras" to the heretofore sheltered population of Gilbertsville.

Throughout my nearly three decades of employment, we would regularly hear customers tell us that Zern's was closing... for good. Every weekend, a growing number of shoppers — many of whom had it on good authority* — would explain confidential details of the fate of the venerable market. "Oh yeah," they would smugly cluck, cocking a thumb confidently around a faded overall strap, "this place was sold to [insert local land developer here]. I heard they're gonna tear the place down and put up a [bowling alley, amusement park, car wash, supermarket, housing development, apartment complex, golf course, multiplex movie theater]." Yep, every week, according to our loyal customer base, Zern's was a goner and would soon become any number of decidedly un-Zern's-like domains. I came to learn that Gilbertsville was "ground zero" for wrong information. They never got anything right. But, that was part of the charm. I suppose.

A fond(ant) farewell

In early 2007, my wife's family made the difficult, but realistic, decision to close their store in Zern's. It was a tough decision, but with many contributing factors (declining sales, my in-law's advancing age, a fucking Walmart within spitting distance), it was the right decision. We mounted an almost year-long liquidation sale — slashing prices, moving merchandise, clearing shelves and wondering what we would do with our weekends. Just after Thanksgiving of that year, my father-in-law contracted an auctioneer and the remaining merchandise was practically given away for pennies on the dollar. (My father-in-law was not happy with the auctioneer or his meager results. He still grumbles about it to this day.) At the end of the day, we closed up shop for the very last time. We left the Zern's parking lot like Lot's wife fleeing Sodom and Gomorrah, never looking back for fear of being turned to pillar of fasnachts.

And then we never had to go to Zern's again. Mrs. Pincus remained in frequent contact with some former employees, as well as fellow merchants (some of whom are regular readers of this blog and may have been understandably offended by many things I've written, especially in the first, second and a little bit of the sixth paragraphs of this entry). Mrs. P has even returned to Zern's for a visit on several occasions. However, she went as a solo. I have not been back since the day we closed our doors. Recently, though, through my wife's Facebook page, I have been privy to the same rumor-mongering about Zern's that I heard in the past. Misinformation for the electronic age. But, this time, uncharacteristically, they got it right.

Zern's announced it was closing... for good.

In a lengthy Facebook post, the current owner cited a number of reasons for the proposed September 2018 closure, but the real reason is: Zern's is a relic. A dinosaur whose concept has long overstayed its welcome. A folksy, genial, single-proprietorship retail operation cannot survive in the world of big box mega-stores and internet shopping. It just can't. Even in a place like Gilbertsville that's several years behind the trends. The business is offered for sale, but I doubt there will be any takers. If there are, it will be to level the structure and build one of the previously mentioned options about which customers had speculated.

Do I have have memories of Zern's? Sure. There was no place like it. It was like a visit to Twilight Zone's Willoughby every weekend, if the citizens of Willoughby attempted to "jew down" the merchants. Do I have fond memories of Zern's? Few. It certainly gave me fodder for stories that made it to blog entries over the years. Will I ever stop talking about and thinking about Zern's once there no longer is a Zern's? 

Never.

www.joshpincusiscrying.com

* he said sarcastically