down on the farm

I started a new job in August and my morning commute takes me on a lot of highway driving. When September rolled around, I noted that the billboards began to sport colors of browns, reds and golds, mimicking the changing leaves on the surrounding trees. The advertising had taken a noticeable slant towards autumn marketing, with ads for television shows debuting for fall, Thanksgiving offerings available at local supermarkets and pumpkin spice everything at local coffee outlets.

Most of the advertising is pretty standard and predictable, although I really wish the one for Dunkin Donuts read "Pumpkin at Dumpkin." That would make me happy, but I'm not about to pull off to the side of I-195 for a little bit of impromptu vandalism. That's just not me.

There is one billboard that has intrigued me since I saw it rise above the horizon just past the Big Bear Natural Foods store near the Route 13 exit, a few miles from the Pennsylvania-New Jersey border. I silently stare at it as I approach from the Northbound lane and I continue to contemplate its content long after I pass by, when I should be concentrating on the volume of traffic that surrounds me. The object of my — dare I say — obsession is a billboard for something called "Bloodshed Farms." As the Halloween season approaches, many so-called "haunted attractions" spring up in the area. Most of them have fright-inducing names like "Jason's Woods," which evokes the menacing killer from the Friday the 13th film franchise. (I don't think it's a reference to Jason Alexander, although that would be pretty intriguing, too.) "Bloodshed Farms," however, made me think — obviously. The words "Bloodshed Farms" filled my imagination with thoughts of a demented Green Acres of sorts. It makes me laugh to myself every morning. I found it funny enough to want to share it via Instagram. Because I pass the billboard most mornings at around 60 miles per hour, I cannot take a photo. Instead, I searched for a suitable graphic of Bloodshed Farms to post on Instagram along with a suitably "Josh Pincus" comment.... the kind you've come to expect from the Internet's favorite red-headed stepchild.

You see, Philadelphia is surrounded by a lot of rural farmland. There are several actual farms in the area that cheerfully offer tours for those curious about how milk, cheese and other dairy products end up on your kitchen table. When I was a kid, I visited a large orchard on class trips, where apples were grown and they produced apple-centric products right there on the premises. We often took my son to a nearby dairy farm, where he'd run through their annual "corn maze" and later we'd purchase fresh milk and cookies from their small convenience store. That's the type of dichotomy that "Bloodshed Farms" brought to my skewed sense of humor. So, I certainly couldn't keep that to myself!

In my search, I also found an ad for Bloodshed Farms offering their services to accommodate your private event, like birthdays, anniversaries and the like. This gave me more fodder for an even "smart-assier" Instagram post. So, I posted....

 

It reads: "Aside from a few weeks out of the years [sic], was it a wise business decision to choose "Bloodshed Farms" for the name of your establishment?  Is this the kind of place you'd expect families to bring their kids to see cows and horses? Do you expect schools to plan class trips to see how a working farm operates? Am I buying milk and cheese from "Bloodshed Farms?" And private parties and special events? C'mon guys..."

I tagged the Bloodshed Farms Instagram account in post... just for good measure. And then I went about my day.

Almost immediately, I started getting "likes" on the post, as well as a few comments including one from @jasperdyne, an art school pal of mine, who noted that the name stems from "Ol' Zeke, who got caught in the combine back in '86" and my son, whose claim of getting butter and eggs from Bloodshed Farms is suspect, especially when they're delivered by a hockey-masked driver. Mrs. Pincus had an entirely different take, explaining that she assumed Bloodshed Farms was a summer camp for pubescent girls. Bottom line.... everyone got the joke.

Except for Bloodshed Farms.

Later in the day, I was alerted of a new comment on this Instagram post. It was from Bloodshed Farms.... and they didn't seem too pleased with my making light of their serious business of seasonal fright. They countered my levity with this:

"No. This is NOT the kind of place we expect families to bring their kids to see cows and horses. We do NOT expect schools to bring children and see how a working farm operates. Do we advertise this? No. But we do get buses of kids from Lenape High School every year as well as trips by soccer and baseball teams, dance teams, and more. We even host groups from Bancroft earlier in the day before we officially open. You should really give us a try! :)"

They started off strong and indignant, making vague references to a local high school and then a special-needs facility. Their tone grew a bit softer as they signed off with a smile and half-hearted invitation for me to experience their brand of "farm living." I'm not sure that Bloodshed Farms fully understood that I was joking. But, if you operate an establishment that produces either dairy products or blood-curdling screams (at this point, it's still unclear), do you really possess the most sharpened sense of humor?

Maybe I'll ask this guy. He left the comment: "SMH....." (shaking my head)

Though he doesn't look like a farmer to me.

www.joshpincusiscrying.com

boy, you gotta carry that weight

I am fascinated by technology. I remember when we got our first color television, the annual network showing of The Wizard of Oz took on a whole new excitement. When I was in high school, my family got a VCR complete with a hard-wired remote that my father would monopolize, as he fast-forwarded the boring parts of DeathWish 3 to watch Charles Bronson shoot the bad guys over and over again.

In the late 80s, I was totally awed when my boss at the small graphics studio where I worked purchased a fax machine. Oh my God! This was the coolest thing I had ever seen. Way cooler that a Xerox machine. Little did I know, that facsimile technology would be obsolete before too long. Then came computers and modems and flash drives and on and on and on. But just this week, I discovered a piece of technology that is so ingenious that all of those aforementioned things pale in comparison.

I found out long ago.
It's a long way down the holiday roast.

Thirty or so years ago, when Mrs. P and I moved into our house, we purchased a chest freezer. To this day, I'm not sure why it was an immediate purchase for our new abode, but it proved pretty convenient as it sat nestled in a corner of our basement next to the washing machine. We stocked it with all sorts of stuff. We had a few free turkeys obtained by collecting supermarket receipts around Thanksgiving time. We had a big box of fruit-flavored sherbet that came in little fruit-shaped serving dishes. I'm pretty sure we lost interest in eating them after two or three, but at least we had a giant freezer in which they were kept rock solid. We had just purchased a number of difficult-to-find Gardein® vegetarian holiday "roasts" and when I went to put them in our old reliable freezer, I noticed that the bottom was covered with a wall-to-wall sheet of ice about an inch thick. A few frozen chickens that my wife had been storing where imprisoned in the ice, telling me that it had thawed and refrozen a few times. Well, after thirty-plus years, it appeared that our trusty, workhorse freezer — silently and without warning — gave out.

My wife began searching the internet, as it was without question, that we needed a new freezer. We had become spoiled (as spoiled as those thawed chickens) by having an additional fifteen cubic-feet of frozen storage space in our house. She settled on a smaller model and we ventured out to a nearby Best Buy to make our purchase.

Mrs. Pincus spoke with a sales representative (who, curiously, didn't budge from his chair behind a desk), while I opened and closed the doors of several $2600 refrigerators on display, wondering if a $2600 refrigerator keeps food colder that the one we had at home. Mrs. P picked out a freezer, paid and arranged for free delivery for the weekend and we left. The whole transaction took about twenty minutes. We returned home and cleared a path in the basement to make removal of our old freezer easier for the delivery crew. I remember when Freezer Number One was delivered, the delivery guys were exasperated by the steep, narrow steps that lead from our backyard to our basement, with those steps ending at an even narrower doorway.

For reference only

Well, Saturday rolled around and, at the appointed time, a truck pulled up in front of our house. Two guys (one who looked like veteran character actor Hector Elizondo and a younger fellow who looked like my friend Steve's son Peter) bounded out. Hector came up to our front door clutching a clipboard. We instructed him that the only access would be through the outside basement door. He walked around back and I went downstairs to meet him at the basement door. He assessed the layout, smiled, nodded and went to fetch his partner. The first task would be to remove our out-of-commission freezer. They quickly returned. Within seconds, Hector had our wooden basement door off its hinges. Peter began arranging an unfamiliar apparatus around his shoulders and torso. The two-man team slid two long cloth straps underneath the freezer. Hector took up the slack and hooked the ends of the straps in a similar fashion around his shoulders. With little to no effort, the two men lifted that enormous freezer up off the floor. They easily guided the dead appliance up the narrow stairs with nary a kvetch or a grunt, effortlessly guiding it lightly with their hands so it didn't hit the walls. The freezer just barely swung in its little hammock suspended between these two men. In a few minutes, they returned with our new freezer, snugly fitted into its little cloth harness. They had it down the steps and placed in its waiting basement corner in under two minutes. Mrs. Pincus signed on the dotted line to confirm delivery and Hector snapped a picture on his cellphone confirming the same.

Happy lifting!

Those straps, I later discovered after a Google search, are called "shoulder dollies" and are readily available for purchase on Amazon. The many listings for them show Mr. and Mrs. Average Couple easily hoisting a huge clothes dryer with this thing threaded over their shoulders. They both are smiling as though they are holding a puppy. Best of all, this clever invention costs under thirty bucks and requires no electricity or lengthy set-up. Just a few twists and wraps, and you can lift (as Hector informed us) up to 700 hundred pounds. Technology doesn't always have to involve an internet connection, a three-prong electrical adapter or even a set of multi-blade screwdrivers. Sometimes it's a simple "why didn't I think of that?" solution to everyday challenges. But, honestly, I don't know if the need for "shoulder dollies" will ever present itself to me.

But I am glad I know about them.... just in case.

www.joshpincusiscrying.com

glad all over

While watching a DVRed episode of Jeopardy! a few evenings ago, my wife pointed out an ad for Glad® trash bags as I fast-forwarded through the commercial breaks. I stopped and backed the programming up to the beginning of the commercial to watch.

A man is sitting alongside a trash can in, what appears to be, his house. He explains to the viewing audience, in a very serious tone, that his wife has convinced him to become a devout vegetarian. Then a sly smile spreads across his lips and he arches one eyebrow. "Except on Ladies' Night.," he adds. He is then shown dumping the remains of a barbecue dinner into a Glad® "ForceFlex trash bag. There are dozens of long rib bones — browned, cleaned of meat and glistening with bits of red barbecue sauce, followed by several paper plates — greasy and stained with the same sauce. Finally, the last items into the bag are scads of crumpled paper napkins, all smeared with more sauce. It is implied that when this man's wife goes out with her friends on "Ladies' Night," he sneaks in a large mess o' ribs, disposing of the evidence in an opaque trash bag before she discovers his charade. She believes he is maintaining his aforementioned "vegetarian status," and, thanks to the good folks at Glad®, she's none the wiser. The commercial ends with the man dropping the tied-up bag into the outside trash receptacle as his wife pulls up in the car, the headlights illuminating the bag, but the incriminating contents remaining hidden.

While I certainly understand the gist of this ad, I didn't like its "humorous" approach at the expense of faithful husbands and vegetarians everywhere. So, I did what every outraged consumer does in this era of technology, convenience and laziness. I took to Twitter. I whipped out my phone, opened up the Twitter app and punched this message to the Glad® company:

I was careful to note that I was offended by the ad apparently condoning deceptive behavior and lying to one's spouse, as well as the not-so-subtle dig at vegetarians. All that and the fact that Glad® was offering its product as an accessory to the "crime." Of course, my "anger" was exaggerated, but, still, I wanted Glad® to know how misguided I felt their message was.

The next morning, I got this reply from the Glad® Twitter account:

Really? They needed me to send them a link to their own commercial?  I suppose the Twitter account at Glad® is manned by some college intern following detailed instruction in standard, generic customer service procedure. A quick search of YouTube resulted in a truncated version of the thirty second TV spot, but the sentiment was the same. I replied:

Soon, I received this reply to my reply:

What? That's how you handle a customer who has been offended by your company's advertising message? It wasn't over, as far as I was concerned. I shot back with this:

I received no further response from Glad®. I'm still waiting.

I don't really buy Glad® trash bags anyway. I'm just a troublemaker.

www.joshpincusiscrying.com

my shit's fucked up

Medicated!

In 1857, Joseph Gayetty introduced the public to "Gayetty's Medicated Paper for the Water-Closet." Prior to Mr. Gayetty's invention, people used some of the most primitive, unsanitary and barbaric methods of... of... well, cleaning up after themselves after using the bathroom. I'll skip the gory details and say that Mr. Gayetty doesn't nearly get the credit he deserves. His name, in my opinion should be spoken with the same reverence as Benjamin Franklin and that lying, thieving, claim-jumping bastard Thomas Edison. Gayetty's folded sheets of aloe-enhanced disposable cloths were the standard in bathroom cleanliness, remaining relatively unchanged for nearly four decades. Obviously, it was a vast improvement from the previous way of taking care of business and the public was duly satisfied. 

We're on a roll now!

Just before the turn of the twentieth century, paper manufacturing brothers Clarence and Irwin Scott made a slight improvement on Gayetty's medicated paper. Instead of neatly folded stacks, the Scotts put 1000 perforated sheets on a continuous roll. Once again, the bathroom tissue industry was revolutionized. The Scotts made a fortune and a new market standard was achieved. Over the years, many attempted improvements were developed and introduced, but they never caught on and were dismissed as fads and novelties.

In early 2001, paper giant Kimberly-Clark (who, six years earlier had acquired competitor Scott Paper), decided that it would try to improve upon the unimprovable commodity of toilet paper, despite extensive market research telling them otherwise. Against better judgement, they launched a product called "Cottonelle Fresh Rollwipes" in a very aggressive, nationwide campaign. They flooded every available advertising outlet — newspapers, television, magazines. They even got Jay Leno to give a live plug on the Tonight Show. Kimberly-Clark anticipated $150 million in sales the first year and America to change its collective approach to lavatory tidiness. Not surprisingly, it didn't pan out to the company's expectations. The $35 million media blitz was a bust, when a planned goodwill tour by a mobile restroom was cut short when the public's focus turned to personal safety rather than personal hygiene after the attacks on September 11th. However, Kimberly-Clark was determined to make this thing work goddammit! and production of Cottonelle Fresh Rollwipes continued, although company executives revealed that "sales are so small they aren't financially material."* (Cottonelle Fresh Rollwipes have since been reimagined and no longer come on a roll. They come in a tub and are known as Cottonelle Fresh. They are marketed the same as baby wipes. Sales are light.)

So, things stayed pretty much the same as they had been. People were satisfied with the post-number two cleaning process and all was good in the world. Other companies (oh, I'm looking at you, Nabisco!), not content with the unwavering success of their products, looked for unnecessary improvements, But, as far as the bathroom was concerned, it was business as usual.

W A R N I N G !
I was pretty discreet and restrained in the first part of this blog entry, but the gauntlet has been thrown, the gloves are off and — pardon my all-too-obvious pun — the shit is about to hit the fan.

Now, all of a sudden, someone thinks humans have been shitting the wrong way and they are determined to correct our misguided elimination process. Look, no one has to be taught how to shit. Cavemen shit. Primitive tribes shit. Babies shit without instruction. As they get older, they only have to be taught where to shit, not how to shit. Shitting is an instinct, like breathing. It's something we just do. And if we didn't, we'd die. See? It is a lot like breathing.

I got an email from Bed Bath and Beyond the other day. I get emails from them frequently because I bought a box of Keurig K-Cups from them four years ago and now I'm stuck on their mailing list. Actually, they were the inspiration of a blog entry, so I don't unsubscribe in hopes I can be inspired/pissed off again. Bingo! Payoff! This particular email touted a product called "Squatty Potty," a footstool that, evidently, the human race should have been using all along because we have no idea how to shit. Really? Really? According to the ad, the shrewd entrepreneurs on the show Shark Tank loved this. I guess, as smart as they are, they don't know the correct way to shit either. So, now they're shitting correctly and making even more money by investing in a combination footstool/shitting aid. No wonder I'm not rich. 

I can understand a garden hose that coils itself up after the water is turned off as an improvement on the standard green hose we've been sold for for years. I certainly understand the need for a microwave oven that can cook food faster than that big, bulky oven that takes up so much floor space your the kitchen. Phones without cords — great! A GPS over a road map or stopping to ask directions — absolutely! But, come on! Convincing me that, after thousands and thousands of years, someone has determined that people require a change in the way they shit? And that information doesn't come from the Surgeon General or some similar official? Instead, it comes from a couple of guys with a website, four rich investors with dollar signs in their eyes and a chain store that proudly accepts their own expired coupons?!?

You gotta be shittin' me!

www.joshpincusiscrying.com

*quote from an article in The Wall Street Journal