down on the farm

I started a new job in August and my morning commute takes me on a lot of highway driving. When September rolled around, I noted that the billboards began to sport colors of browns, reds and golds, mimicking the changing leaves on the surrounding trees. The advertising had taken a noticeable slant towards autumn marketing, with ads for television shows debuting for fall, Thanksgiving offerings available at local supermarkets and pumpkin spice everything at local coffee outlets.

Most of the advertising is pretty standard and predictable, although I really wish the one for Dunkin Donuts read "Pumpkin at Dumpkin." That would make me happy, but I'm not about to pull off to the side of I-195 for a little bit of impromptu vandalism. That's just not me.

There is one billboard that has intrigued me since I saw it rise above the horizon just past the Big Bear Natural Foods store near the Route 13 exit, a few miles from the Pennsylvania-New Jersey border. I silently stare at it as I approach from the Northbound lane and I continue to contemplate its content long after I pass by, when I should be concentrating on the volume of traffic that surrounds me. The object of my — dare I say — obsession is a billboard for something called "Bloodshed Farms." As the Halloween season approaches, many so-called "haunted attractions" spring up in the area. Most of them have fright-inducing names like "Jason's Woods," which evokes the menacing killer from the Friday the 13th film franchise. (I don't think it's a reference to Jason Alexander, although that would be pretty intriguing, too.) "Bloodshed Farms," however, made me think — obviously. The words "Bloodshed Farms" filled my imagination with thoughts of a demented Green Acres of sorts. It makes me laugh to myself every morning. I found it funny enough to want to share it via Instagram. Because I pass the billboard most mornings at around 60 miles per hour, I cannot take a photo. Instead, I searched for a suitable graphic of Bloodshed Farms to post on Instagram along with a suitably "Josh Pincus" comment.... the kind you've come to expect from the Internet's favorite red-headed stepchild.

You see, Philadelphia is surrounded by a lot of rural farmland. There are several actual farms in the area that cheerfully offer tours for those curious about how milk, cheese and other dairy products end up on your kitchen table. When I was a kid, I visited a large orchard on class trips, where apples were grown and they produced apple-centric products right there on the premises. We often took my son to a nearby dairy farm, where he'd run through their annual "corn maze" and later we'd purchase fresh milk and cookies from their small convenience store. That's the type of dichotomy that "Bloodshed Farms" brought to my skewed sense of humor. So, I certainly couldn't keep that to myself!

In my search, I also found an ad for Bloodshed Farms offering their services to accommodate your private event, like birthdays, anniversaries and the like. This gave me more fodder for an even "smart-assier" Instagram post. So, I posted....

 

It reads: "Aside from a few weeks out of the years [sic], was it a wise business decision to choose "Bloodshed Farms" for the name of your establishment?  Is this the kind of place you'd expect families to bring their kids to see cows and horses? Do you expect schools to plan class trips to see how a working farm operates? Am I buying milk and cheese from "Bloodshed Farms?" And private parties and special events? C'mon guys..."

I tagged the Bloodshed Farms Instagram account in post... just for good measure. And then I went about my day.

Almost immediately, I started getting "likes" on the post, as well as a few comments including one from @jasperdyne, an art school pal of mine, who noted that the name stems from "Ol' Zeke, who got caught in the combine back in '86" and my son, whose claim of getting butter and eggs from Bloodshed Farms is suspect, especially when they're delivered by a hockey-masked driver. Mrs. Pincus had an entirely different take, explaining that she assumed Bloodshed Farms was a summer camp for pubescent girls. Bottom line.... everyone got the joke.

Except for Bloodshed Farms.

Later in the day, I was alerted of a new comment on this Instagram post. It was from Bloodshed Farms.... and they didn't seem too pleased with my making light of their serious business of seasonal fright. They countered my levity with this:

"No. This is NOT the kind of place we expect families to bring their kids to see cows and horses. We do NOT expect schools to bring children and see how a working farm operates. Do we advertise this? No. But we do get buses of kids from Lenape High School every year as well as trips by soccer and baseball teams, dance teams, and more. We even host groups from Bancroft earlier in the day before we officially open. You should really give us a try! :)"

They started off strong and indignant, making vague references to a local high school and then a special-needs facility. Their tone grew a bit softer as they signed off with a smile and half-hearted invitation for me to experience their brand of "farm living." I'm not sure that Bloodshed Farms fully understood that I was joking. But, if you operate an establishment that produces either dairy products or blood-curdling screams (at this point, it's still unclear), do you really possess the most sharpened sense of humor?

Maybe I'll ask this guy. He left the comment: "SMH....." (shaking my head)

Though he doesn't look like a farmer to me.

www.joshpincusiscrying.com