Every July 4th, I park myself in front of my television and watch the Annual Nathan's Hot Dog Eating Contest. Why am I obsessed with this annual summer holiday event? Well....
I don't know.
The contest began in the early 1970s, although a Nathan's marketing promoter named Morty Matz told of an impromptu contest held at the famed Coney Island hot dog stand in 1916. The alleged first contest was held between four men boasting over who was the most patriotic. They decided that eating hot dogs - America's beloved main dish - would prove their love of country. The story went on to claim that the contest was judged by then-popular entertainers Eddie Cantor and Sophie Tucker. However, in 2010, Matz revealed that he had made the whole thing up.
So, the actual date of the first Nathan's Hot Dog Eating Contest was July 4, 1972. It received little to no fanfare. The following year, a fourteen-year old boy won the contest, but due to a nationwide meat shortage, the gluttonous contest was downplayed and eventually denied by Nathan's that it ever took place.
But, Nathan's was determined to make this contest a media event, generating interest as well as business. They were successful, with the contest gaining national attention in the mid-1990s. Under the regulating eye (or mouth) of the IFOCE (The International Federation of Competitive Eating), the Nathan's Hot Dog Eating Contest has grown to become the "Super Bowl" of competitive eating events. In the early 2000s, the contest was dominated by Takeru Kobayashi, a cocky, young Japanese citizen who would swoop in on July 4th and down over four dozen hot dogs and buns in 12 minutes. Kobayashi did this for six consecutive years until 2007, when upstart Joey Chestnut consumed an unheard-of 66 frankfurters to unseat Kobayashi. Since then, Chestnut has won the contest handily, out-eating his competition by dozens. In 2021, Chestnut wolfed down a whopping 76 hot dogs and buns in ten minutes to set a still-standing world record. There's even a separate women's competition held just prior to the men's event. In past years, diminutive Sonya Thomas, a sweet young lady who looks like a stiff breeze could knock her over, has eaten 45 red hots to earn the coveted "pink belt" of glory. She has since relinquished her title to up-and-comer Miki Sudo, who holds first place status in other competitive eating events like tamales, buffalo wings and spare ribs.
But why....
why? .... am I fascinated by this event? I haven't eaten a meat hot dog in almost twenty years. When I
did eat hot dogs, it wasn't more than two or three at one sitting... and certainly
not under a time constraint. I think it's the way the contest is presented that I what I enjoy most. First of all, it is broadcast on sports network ESPN as though it is a real sporting event. It draws thousands of spectators who pack the corner of Surf and Stillwell Avenues in Brooklyn's Coney Island to cheer on their favorite eater. The faux pageantry is hosted by the charismatic George Shea, the co-founder of the IFOCE. George is a character, setting the stage for the tongue-in-cheek attitude that contest exhibits. Sporting a straw skimmer, George announces each contestant with a lengthy, often-exaggerated, mostly-nonsensical introduction worthy of a heavyweight boxer or a Greek god. Once the competition begins, he offers play-by-play that rivals Monday Night Football and sometimes sounds like the narrative of a Dr. Seuss book.
The competition itself is downright disgusting. Hand-held cameras provide close-up coverage of every bite, gulp, teeth gnash and swallow. Participants are permitted to dunk the hot dog buns into their choice of liquid (usually water of lemonade). This provides added splashes and sloshes that heightens the excitement. The visuals are so "in your face" that the camera lenses are often splattered with bits of hot dog buns, specks of meat and even a little sweat. Not only do you feel as though you have a front row seat, you actually get a "hot dog's-eye-view" of the action. It's frenzied and fun and — in a word —
barbaric. The whole thing plays out like a modern take on the Christians being fed to the lions (with the Christians being hot dogs, in this case).
So every July 4th, while folks are enjoying a day off from work, a family get-together, a backyard barbeque, or perhaps a day at the beach, I can be found gazing at my television at high noon, watching a bunch of guys prove their self-worth by jamming dozens of hot dog into their gullets for a shot at a few minutes of fame and glory... all while trying not to choke to death.
What better way is there to celebrate America?
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