jam up and jelly tight

By the time you read this, we will be in the throes of Chanukah... probably the seventeenth or eighteenth day by now — I kind of lost track. Chanukah, as you may or may not know, commemorates the... um... the... well, something ancient involving the Jews overcoming some massive obstacle only to come out of it with flying colors and go on to face another obstacle. Or something like that, I'm not a biblical scholar and I make most of this stuff up anyway. Besides, this story isn't a history lesson. it's the story of a particular business in my neighborhood.

There's a little bakery around the corner from my house. It's tucked away in an awkward spot, occupying the bottom floor of a block of houses the fronts of which face the street on the opposite side. The bakery looks like the basement access to these houses and, at one time, that may have been the case. But, now, it operates in a tiny space jammed with glass display cases that only allow for one of two customers in the store at a time. There is barely enough room for customers exiting the bakery to pass customers entering the bakery without bumping elbows or — worse! — upsetting wrapped boxes of recently-purchased baked goods.

Sure, there are other options for baked goods in the area. Several nearby supermarkets have full in-store bakeries whose selling floors are twice — or three times — the size of the little bakery. The main draw of the little bakery is its kosher certification. There is a fairly large Orthodox Jewish population in my neighborhood and a kosher-certified bakery is an integral part of their day-to-day life. The little bakery prepares traditional baked provisions to meet the needs of this specific faction of the community. They bake and sell cookies, and cakes and other assorted pastries. Every Friday morning, the cramped shelves are packed with golden challah breads to be used as the centerpiece for familys' Shabbat dinners. On special holidays, hamantashen and taiglach are prepared to aid in the celebration of Purim and Rosh Hashanah respectively. As tradition dictates, the bakery offers sufganiyot — jelly-filled doughnuts — for the marathon that is Chanukah. As a special treat for my in-laws, Mrs. Pincus stopped by the little bakery to pick up some sufganiyot for her parents' dessert. She even secured a couple for us, as well as a couple of themed and decorated cookies. (I think there were supposed to be menorahs, but I was not fully convinced.)

Now, one would think that a small, specialized, neighborhood bakery would be run by a friendly, avuncular, gregarious character greeting customers with a smile and a cheerful demeanor and well as a grateful sentiment for browsers and purchasers alike.

One would think.

The guy that owns and operates this little bakery is a belligerent, angry, nasty, condescending jerk who berates his customers and loudly complains about his employees — in front of his employees and his customers. He's the last person you'd imagine as someone would own a bakery. A bakery! A place where cookies and cakes and happiness are sold! 

Mrs. P entered the bakery on Friday morning. She walked into a tirade from the owner. He stood behind the tiny service counter, blocking the doorway to the working bakery room behind him. He was barking ultimatums to the few customers. As his staff was busily stuffing jelly-filled sufganiyot into boxes, the owner defiantly announced that he would not make jelly doughnuts again until next Chanukah, adding that it's too difficult. My wife asked him, "If someone wished to order 500 jelly doughnuts in July, you wouldn't make them?" He frowned and scowled and growled, "No! No, I wouldn't! They are just for Chanukah!" Mrs. Pincus, who after years of hanging around Josh Pincus, has become something of an instigator, continued to needle the bakery owner. "You make hamantashen throughout the year, not just for Purim." The owner frowned again and grumbled, "That's different!" and he trailed off with no real answer to my wife's question.

A young lady in an apron appeared with a large tray of cream-filled doughnuts. As she fitted the tray into the glass display case, the owner warned, "The cream-filled doughnuts are only for people who placed orders! If you didn't pre-order them, you can't have them!" He put heavy, threatening emphasis on the end of that statement. Mrs. P eyed the cream filled doughnuts and asked the young lady if all of them were already spoken for. The young lady shot the owner a dismissive "side eye" and asked my wife if she would like one or two. Mrs. P asked for one jelly-filled and one cream-filled. She also requested a half dozen of the questionably-shaped cookies. As Mrs. Pincus paid, the owner continued voicing his displeasure with his business, his employees and the hand that life had dealt him. He waited on a customer and licked his fingers to assist in the opening of a paper bag to fill with baked goods.

After our dinner that evening, I made a couple of cups of tea for my wife and I. Mrs. P sliced the securing tape on the bakery box to reveal the goodies she had purchased that morning. The box contained two cream-filled doughnuts, not one jelly and one cream as was requested. Cream was smeared along one of the inside walls of the box, a result of a poorly-packed and unevenly-balanced packing job. The cookies were also defaced with excess doughnut cream.

The doughnuts and the cookies weren't especially good.

Neither is the bakery owner.

www.joshpincusiscrying.com