Showing posts with label disrespect. Show all posts
Showing posts with label disrespect. Show all posts

Sunday, February 11, 2024

you don't have to put on the red light

After many, many comfortable carefree years of taking the train, I returned to the white-knuckle endeavor that is my daily commute to work.

I do not like driving. I openly admit that I am not a good driver. I can operate a car and I can get from one place to another. But, I do not enjoy the actual activity of driving. I think the main reason for this is other drivers. Other drivers are angry, aggressive, impatient, self-centered and oblivious to their surroundings and other drivers. I am very wary of other drivers making last minute decisions to change lanes without signaling. I try to make myself aware of that particularly erratic driver who — I just know — is not going to make that turn he has been promising for over ten blocks via his blinking turn signal. I keep alert to be ready to hit my brakes when the vehicle in front of me decides to stop, activate its hazard flashers and remain in an active lane, despite the availability of numerous curbside parking spaces.

More recently, I have witnessed a driving phenomena that just baffles me. I see it nearly every morning in the span of my forty minute commute to and from work. My morning and evening drive takes me through several small, residential Philadelphia neighborhoods. Like most neighborhoods, there are houses packed tightly into to a checkerboard of streets. There are cars in driveways and on the street and children running across lawns and sidewalks and sometimes into the street to chase an an errant ball. With all of this activity, I am still shocked — shocked! — to see drivers failing to stop at red lights on a regular basis.

Almost every single day, I as I apply my brakes at an intersection where the traffic signal in my direction is displaying a red light, a car next to me continues without slowing down and with no regard for the automated signal. However, a new twist has been added by some particularly brazen drivers. This new trend, which seems to be gaining popularity every day, involves an actual stop of the vehicle. The driver has acknowledged the existence of the red light and has stopped his vehicle accordingly. But, then, the driver has determined that the length of time that the red light is displayed is too long. He's got places to go and things to do and cannot waste any more precious time waiting for this silly light to turn green and allow him passage. So, taking the law into his own hands — and after stopping for his assessment of a reasonable amount of time — the driver proceeds right through the red light. Since he stopped, he is very conscious of what he has done. It is much different from "Oh, I didn't see that the light was red!" Instead, it is, "Oh, I saw the red light. I just had enough." I see this a lot. An awful lot. I have even seen this occur with a police car stopped nearby.

What have we become? Why are the basic rules of society breaking down right before our eyes? It's not just blowing a red light. It's refusing to wait in line. It's taking photos at a concert or play, despite pre-performance announcements of "No photography, please." It's demanding substitutions in a restaurant when the menu clearly states "No substitutions." It's parking in places that are obviously not parking spaces. It's not owning up to our own mistakes. It's a lot of things.

A civilized society is supposed to evolve. At least I thought that was the plan.

Saturday, January 2, 2016

in the navy

Last year, I bought a couple of shirts and a couple of pairs of jeans at Old Navy. When the cashier bagged my purchases and handed me back my credit card, she also handed me a coupon for 20 percent off my next purchase. I am not a regular shopper for clothing, so I just folded up the coupon and stuck it in my pocket. When I got home, I tossed the coupon on my bureau and forgot about it. A month or so later, I discovered it again and noticed that it was set to expire soon, so I forced myself back to Old Navy and I used it to buy a pair of khakis. This time, the cashier offered no further discount but asked for my email address to receive offers periodically. I complied.

Months passed. Many of them, as a matter of fact. Around Thanksgiving, I bought another pair of jeans from Old Navy's online store. Soon, I began to receive daily emails from Old Navy. Sometimes more than one per day. And they were not duplicate messages or offers. I would open them and then quickly delete them. I was not looking to buy any more clothes, but, being in the field of marketing myself, I was intrigued by Old Navy's "machine gun" approach to direct marketing. I began saving Old Navy's emails, purely for my own amusement. As of today — the final day of December — I have received 49 unique emails from Old Navy. (As I typed this, I received another.) Some included special discount codes to be entered at the end of my online transaction. Others offered a wide range of across-the-board percentage discounts ranging from twenty to seventy-five percent... stealthily preceded by the words "up to" in the tiniest, thinnest font available. I perused the men's casual pants section of the website and found a pair of gray khakis that regularly sell for $29.94 now at the unbelievably discounted price of $29.00! That's a savings of.... of... well, I'm not very good at math, but I know it ain't much.

Just this week, Old Navy sparked a bit of controversy by offered this line of t-shirts emblazoned with a series of pithy sayings.
Someone in the Old Navy decision making department thought that this was a good idea. Several other must have agreed, so it got the green light and was off to the production department. In production, someone had to explain the concept to someone else in order to bring the concept to light. That second someone was an artist. That artist had to choose a font, select its size and placement, choose the color for "strike out" line, and then choose a different font for the added line of copy at the bottom — the payoff line, if you will. The artist had to make all of these choices — choices that would determine the desirability and retail appeal of a garment that is mocking and belittling the very process they are exercising to bring the piece to market. That, Ms. Morissette, is a real example of irony.

I like Old Navy as much as the next person... maybe a little less. I have purchased clothing there over the course of many years. (I'm wearing a pair of Old Navy jeans right now.) But, I am also an artist. I have been an artist since I was a little kid. I have been a professional artist for over thirty years. I maintain that my chosen profession is just as important to daily commerce as any other part of the work force. Clothing styles, wrapping paper, menus, grocery bags, product packaging — all the creation of artists. I also maintain that professional artist is the most misunderstand, unappreciated and maligned profession of all.

My friends at Old Navy have proven that. Now, stop sending me emails. You know... the ones designed by artists.

 ******* U  P  D  A  T  E *******
It looks like Old Navy has seen the error of their ways. They have issued an apology for the shirt and are in the process of removing the current inventory from the stores.