oh, oh domino

 Oh jeez.... another blog post about pizza? 

Since I began this blog, I have written exclusively about pizza eight times and mentioned pizza too many times to count. Well, whether you like it or not, here is another tale/rant about pizza, which now, I suppose, has revealed itself to be a favorite topic of mine. Right up there with television. When I was a kid, my dad was convinced that the only food I ate was pizza. I'm not sure if this was some kind of "diss" in his mind, but I do not recall ever seeing my father consume a single slice of pizza. Ever. I don't know if he was truly expressing concern for my questionable eating habits or if he was just repeating one of those "I'll never understand these kids today" fallacies that seem to attach themselves to generation after generation.

I like pizza. I have always liked pizza. And, as I have mentioned previously, I am not very discerning when it comes to pizza. I firmly believe that there is no such thing as "bad pizza." Recently, a less-than-pleasant experience at a conveniently-located and frequently-visited Little Caesar's Pizza forced me to seek another purveyor of pizza close to my home. While this new place — which has been open since 1966 —  is a little closer to my house than Little Caesar's and serves up a decent enough pizza, their prices are ridiculous for a little neighborhood pizza joint. A basic 18" circle of dough with a generous spread of tomato sauce and mozzarella cheese runs a little over twenty bucks. I don't know if this is the going rate for pizzas at independent establishments, but, to be honest (or at least "out of the loop"), most chain pizza places are constantly in a price war. I guess the idea is: if it's cheap, you don't mind the shitty quality... and, again, there is no such thing as "bad pizza," so a twenty dollar pizza should be — by my nonsensical logic — be spectacular. 

Recently, in my search for a new place to get a quick pizza when the back-and-forth debate over "well, what do you want for dinner?" rears its famished head, I have relented and gave our nearby Domino's a redeeming chance. I haven't been to Domino's since my son was in high school and we'd get pizza on a Friday night when my wife was working late at her family's store. (My son is now 37 and my wife's family's business has been closed for nearly two decades.) It wasn't that I had anything against Domino's, it's just we found good "bad" pizza elsewhere for cheaper. But, just this past weekend, Mrs. P and I decided to give Domino's  a call... except, as you probably already know... ordering a pizza doesn't work like that anymore. It's now done — like most automated, contact-free processes — online through an app.

I downloaded the Domino's app. I found it to be very user friendly and very easily navigable, although I did nearly order a pizza with no cheese until the intuitive app guided me back to the toppings section of my order. After I placed my order, paid with a credit card and received an emailed receipt and confirmation, the Domino's app sprang into action. When I signed up for an account, I was asked for my cellphone number. I assumed it was merely for identification purposes. Oh, no, no, no. I immediately received a text with something called "Domino's Tracker." The Domino's Tracker offered me real time, step-by-step progress of how my pizza was doing. It skipped the "Order Received" Level 1 and moved right ahead to the Level 2 "We're Firing it up!" This was exciting. As I readied a couple of paper plates and a stack of paper napkins before I set out on the eight-minute drive to Domino's, I was alerted that my prepared pizza had entered to oven, which is Level 3 on the Tracker. 

On my drive, my phone signaled me several more times. When I finally reached the tiny parking lot at my nearby Domino's, I parked and checked my phone before entering the store. My phone had logged three progress reports from Domino's, including a final request to let the good folks inside that I had arrived and was on my way in to collect my pizza. This could be easily accomplished by clicking a big red button that read "I'M ON MY WAY IN!" Simple enough! 

There was a huddle of workers behind the small counter inside Domino's. Some of the young men were busily assembling pizzas. Others were surveying a computer screen, searching for the correct order to stuff into their insulated bag and speed off to deliver to a hungry family or single stoned guy in his mother's basement. Upon spotting me walk in, a young man greeted me with a standard, "Can I help you?" I told him I was picking up an order for "Josh." He asked me to repeat my name while he scanned a stack of similar-looking boxes with receipts taped to their fronts. As I finished the "SH" in "Josh," he plopped a box into my hands and thanked me for choosing Domino's.

I brought the pizza home and Mrs P and I ate our dinner. It was fine. It was nothing special. It was just okay. During dinner, however, I received another text and two emails from Domino's. Over the course of last week, I received at least two emails per day — per day! — from Domino's. Each day brought a new offer or reminder or discount from the marketing staff at Domino's. I just needed to make one more order from Domino's to receive a free pizza said one email. Another email informed me of a free "emergency pizza" could be ordered from my local Domino's at any time, as long as that time occurred before November 21st. (Technically, isn't every pizza an "emergency pizza?") I am expecting a few more messages of enticement from Domino's any minute now.

So far, I have only placed the one order with Domino's. Who knows if and when I will place the next one. If my father was still with us, he'd probably say that order will be placed as soon as I finish writing this blog post. But he didn't know what a blog post was.

Pizza... that he knew.

www.joshpincusiscrying.com