I love Wawa. As a life-long resident of Philadelphia (and now the Philadelphia suburbs), I believe it is my duty as a citizen to love Wawa. Wawa has stores throughout the Greater Philadelphia and New Jersey area and have recently expanded to include locations operating in Delaware, Maryland, Virginia, Washington, D.C., Florida, Alabama, and North Carolina — with its corporate sights set on Georgia, Indiana, Kentucky, Ohio, Tennessee, New York and Connecticut in the near future. If you don't live in one of these lucky states, let me explain what exactly Wawa is.
Wawa is the greatest convenience store there ever was. Wawa runs circles around places like 7-11 (except for Japanese 7-11s, which, by all accounts, rival Disneyland). Sure, Wawa sells a smattering of groceries for those who run out of something-or-other and need to fill in before their next supermarket run. Yeah, they sell pints of Ben & Jerry's ice cream for a little over eight bucks, but Wawa is not a grocery store. Wawa is Wawa! it's a place to stop for great coffee and a fresh packaged baked good on your way to work. It's a place to grab a pre-made sandwich or snack or salad or — better yet — get a custom-made sandwich or hoagie from their innovative (and intuitive) touchscreens. Over the years, since Wawa introduced the made-to-order system, they have branded themselves as the "go-to" place for quick-serve meals. It's become as "Philadelphia" as The Liberty Bell, chucking snowballs at Santa Claus and soft pretzels.... oh! and they have soft pretzels, too. Sure, there are a lot of people in Philadelphia that do not like Wawa — some of whom I know personally, but I still choose to remain friends with them.
Wawa's hoagies are just fine, as far as I'm concerned. Granted, as a vegetarian, my choices are limited. I switch between a mixed cheese, tuna and roasted vegetables varieties — three choices that die-hard Philadelphia hoagie aficionados will tell you don't belong anywhere near a hoagie. I cannot speak on behalf of any of Wawa's "meat" variety of hoagies, so I will not pass any judgement. Their custom-made salads are good, too. Wawa has added a number of different sandwich options to their menu, including paninis, quesadillas (with customers readily pronouncing both "L"s in that word) and wraps. They have also bolstered their expanding menu with breakfast options like oatmeal and egg sandwiches. More recently, Wawa has begun to offer milkshakes, smoothies, and whipped cream topped coffee beverages that rival Starbucks. Plus, their "annual hoagiefest" seems to pop up way more than "annually."
A few months ago, Wawa introduced pizza to the Wawa stable of made-to-order fare with a campaign they mounted as though no one in the Philadelphia area had ever heard of pizza before. (Full disclosure: Aside from the various national pizza chains that dot the City of Brotherly Love, Philadelphia boasts a "Mom & Pop" pizza place approximately every fifteen feet.) Nevertheless, Wawa sang the assured praises of their pizza, flooding the area with billboards and commercials and plastering their stores with the simple mantra: "Wawa has pizza!" The phrase was ubiquitous. It grew to sound like a threat. It was apparent that Wawa spent a ton of money outfitting their stores with some sort of pizza oven (these were concealed "in the back" and out of customer's view) and training their minimum-wage employees in the fine art of the culinary preparation required to produce a pizza that Wawa would be proud to put its name on. (For a frame of reference, Wawa has no problem with feeding customers macaroni & cheese or soup out of an 80 ounce food service bag, so their sense of "pride" is questionable.) Needless to say, local pizzerias have nothing to fear.
Mrs. Pincus and I do not fancy ourselves as "food connoisseurs." We like what we like. We don't frequent pretentious restaurants. And we are fine with getting hoagies from Wawa a few times a week. It's convenient, relatively inexpensive and a stop on the way home from work only takes about twenty minutes. Our interest was piqued by Wawa's big pizza "roll out." So, when the good folks at Wawa offered one of their pizzas for five bucks (if ordered through their easy-to-navigate app), we were all in. Hey, I've eaten Little Caesar's pizza and I am convinced that there is no such thing as "bad pizza." So, five bucks was good enough for us to give it a try.
Wawa's pizza is okay. Just okay. It's kind of like the pizza you got in the cafeteria in elementary school. Not horrible. Not terrific, Just.... well.... okay. We ordered, and picked it up at a nearby Wawa. (We live in close proximity to four Wawas, all about the same distance from our house.) When we got it home and opened the box, it looked just like the pizza they display in their commercials. Perfect! Perfectly golden brown crust. Perfectly yellow-y cheese melted in a perfectly symmetrical circle equidistant all around from the crust, with a perfect border of red tomato sauce serving as a barrier/border between the cheese and the crust. It looked fake. I'm sure you've seen those videos of how they used food-like alternatives in commercials to showcase food products — like motor oil in place of pancake syrup or white school glue in place of milk in cereal or mashed potatoes (that won't melt under the studio lights) in place of scooped ice cream. Wawa's pizza appeared to be a reasonable facsimile of pizza. It tasted..... okay. Without the special deal, a Wawa pizza is fifteen dollars. I can get a larger, better tasting pizza for nineteen dollars just a few doors down from a Wawa near us.
Well, Wawa started offering us five bucks off the price of a pizza (when ordered through the app) nearly every weekend. So, I buckled and ordered on a Saturday evening. When the total was calculated, a full ten dollars was deducted from the price, leaving a final total of just five dollars. I selected the time I'd like my order to be ready from a list of times broken down in five minute increments. I also elected to have the pizza brought out to our car. I clicked and clicked and clicked and my order was placed. We arrived at Wawa #8080. We parked and — through the app — I let Wawa know in which numbered space we were parked. Several long minutes after our selected "ready" time, a Wawa employee emerged from the front doors carrying a large pizza box. He walked right past our car. My wife and I looked at each other. Mrs. P started the car and we slowly followed the guy with the pizza as though we were looking for an address on an unfamiliar street. He took our pizza on a little stroll and turned the corner of the building, headed back to the front door. Before he went back inside, Mrs. P called out, "Hey! Is that our pizza?" The guy adjusted his Wawa visor and asked, "Order for Josh?" Mrs. P replied in the affirmative and he handed over the pizza. We got it home and ate it. It was fine. Maybe a little overdone this time. Someone didn't read the training manual as closely as they should have.
In subsequent weeks, we began to order pizza from Wawa nearly every Saturday. We kept getting offers for five dollars off and they kept miscalculating the discount, leaving a grand total of five dollars. However, even after choosing a "ready" time in the app, I have had to wait at least twenty minutes for my order. Each time. Sometimes, I had to flag down an employee to check the status of my order. The employee's report of "it'll just be a few more minutes" was always punctuated with an apology. They seemed to be used to the question and accustomed to rendering apologies. After a few incidents of waiting too long for an "okay" pizza, I switched Wawas.
I decided to give Wawa #8066 a chance, placing my "usual Saturday usual discount" order. I arrived a few minutes before my selected "ready" time. The sandwich makers were busy making sandwiches. Customers placed orders and picked up their orders as I waited. And waited. And waited. Finally, a Wawa employee started refilling shelves near where I was impatiently waiting. As he got closer to me, he asked, "How are you today sir?" in a very "customer-service-y" tone. I told him I was waiting for an order that should have been ready fifteen minutes ago. He aske for the order number and promised to check the status. He disappeared behind the sandwich prep area and quickly returned with a solemn look on his face. With the somber demeanor of a surgeon delivering adverse results to a grieving family in a hospital waiting room, he said, "They're remaking your order. It stuck to the pan and they weren't happy with the presentation. I'm sorry. It'll just be a few minutes." It was fifteen more minutes. Ultimately, he handed me a warm pizza box along with another apology. I wonder if "apologies" are the final chapter of the "How To Make A Wawa Pizza" instruction course. I brought the pizza home. It was fine. Maybe a little burnt in some places and the cheese was placed a little unevenly, but it was fine.
Once again, Saturday brought another pizza discount from Wawa. Mrs. P and I gave in to the offer. I would be giving Wawa #0276 an opportunity to redeem the good name of Wawa. I placed my order as I had in the past, selecting my "ready" time as 5:40 PM, giving me enough time to pick up my pizza and get it home before the 6:05 start of the evening's Phillies game. I arrived a few minutes ahead of 5:40 and waited. At 5:39 on the dot, a guy behind the counter stopped what he was doing and retreated to the unseen "back," returning with a pizza box a few seconds later. I approached the glass separating the customers from the workers and pointed to the pizza. At 5:40 exactly, he place the pizza box in my waiting hands. After a little trial and error, I think I found the correct Wawa.
This pizza was okay. Maybe a bit more overdone that it should have been. Maybe the cheese had shifted a bit to one side. Maybe the crust was a little dry in places and chewy in others. Maybe the slices were uneven and not cut all the way through.
Maybe Wawa pizza isn't really that great. Maybe it really isn't even that good.
But I do love Wawa. Just like Bryce Harper. I bet he doesn't have to wait for pizza. I bet he doesn't get pizza from Wawa.
Maybe Wawa pizza isn't really that great. Maybe it really isn't even that good.
But I do love Wawa. Just like Bryce Harper. I bet he doesn't have to wait for pizza. I bet he doesn't get pizza from Wawa.
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