Halloween is coming. I like Halloween. Yeah, there are not many holidays that I like, but I do like Halloween. When my son was little (he's 36), I loved thinking up costume ideas and then creating and assembling said costumes on Halloween night. I liked taking him around the neighborhood and then returning to our house to greet trick or treaters, see their far-less-imaginative costumes and reward them with candy for their efforts. My wife and I would decorate our house with elaborate accoutrements we had accumulated over the years, a collection that rivaled some family's Christmas decorations. As the years went on, though, and my son grew up and moved to his own house, Halloween has become less exciting. We don't decorate as much. (Some years, not at all.) We get fewer and fewer takers for free candy. Those that do venture out are finished knocking on doors and ringing door bells by the time the sun has set. The fun of Halloween has waned.
Mrs. Pincus and I got married in the summer of 1984. We moved into a two-story townhouse in Northeast Philadelphia just after our honeymoon. This is where we celebrated our first Halloween as a married couple. We had noticed a lot of young kids at the apartment complex where were lived and figured that — come Halloween — we had better stock up with plenty of giveaways.
Northeast Philadelphia is fertile ground for strip shopping centers. There were several right near our house. During the summer, we saw a new concept store open up in one of the nearby strip centers. It was a store called Barrel Grocer and they sold their various wares in bulk. The store was outfitted with aisles and aisles of barrels from which shoppers could fill a bag with bulk flour or nuts or Hershey Kisses, weigh the selected amount and (theoretically) save big. It was a novel idea, but I don't think the savings were nearly worth the effort. Supermarket prices were still cheaper and their established system was really more convenient. But, Barrel Grocer was a fun place to shop. While strolling among the barrels one day, I thought of a funny idea and I laughed to myself. I presented it to Mrs. P and she was totally on board. I decided that, instead of giving out
candy for Halloween, we should give out packets of ketchup and mustard and jelly, like you would get at a fast food restaurant. These were all readily available in bulk at Barrel Grocer. I thought: "Would kids complain?" Probably not, and especially not if they can't see what we're putting in their trick-or-treat bags. Then we thought of these kids coming home at the end of the night, dumping their bags on the kitchen table and spotting ketchup and jelly packet among their Snickers bars and Reese's cups. Mom and Dad would scratch their heads, look at each other, then silently mouth: "Who
the fuck gave out ketchup and mustard packs?" The answer, of course, would be
"WE" the fuck did and we laughed again at the mental picture.
But instead of dismissing a funny idea, we went ahead with our plan. We filled a bunch of bags with ketchup packets and mustard packets and jelly packets (two different flavors) and even honey packets. We brought our twisty-secured plastic bags up the the cashier, laughing all the way. We laughed on our drive home. We laughed as we lined the bags up on our small kitchen counter and waited for Halloween.
Halloween 1984 arrived with pleasant weather. It was nice enough that we were able to leave our front door open as we watched the parade of kids make their way up and down the little walkways that led to each individual apartment. When the various faux witches and ghosts and clowns and superhero du jour approached with various configurations of bags extended at arms length, we were ready. As each costumed child exclaimed "Trick or treat" in their excited and shrill little voices, I reached deep into an opaque brown paper grocery bag that handily concealed what The Pincuses were giving away. I extracted a fistful of condiment packets and, under the cloak of the descending darkness, reached deep into the depth of the trick-or-treat bags to deposit our "treat." The children narrowed their little eyes and craned their little necks to catch a telling glimpse of what sort of unknown treat this guy
(me) was giving out. A few kids poked around in their bags as they shuffled off. Others flat out
asked us what we were giving, to which we evasively replied: "It's a surprise."
Mrs. Pincus and I (mostly me) had a hard time containing our laughter with each innocent trick-or-treater. As the night went on, however, I remember a pair of costumed kiddies pointedly ask "What was that?" as they got a fleeting peep at one of the packets being dropped in their bag. Mrs. Pincus, who as we have already established is
waaaay nicer that I am, just answered. "It's jelly" and stepped back slightly, awaiting a reaction. The two kids looked at each other, looked down at their bags and looked at my wife. Then they turned on their heels and enthusiastically shrieked
"WE GOT JELLY!!!!," as they skipped off towards their parents who were waiting at the end of the walkway. It was priceless.
I'm sure we ruined Halloween for a lot of children that night. But two — in particular — had jelly with their breakfast on the morning of November 1st and were excited about it.
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