first time

For those of you outside the Philadelphia area, Wawa is a chain of convenience stores that, more recently, have focused on their sandwich, coffee and take-out foods business. With very few exceptions, most Philadelphians love Wawa and visit them often.

There are at least nine thousand Wawas within five minutes of the place where I work. Several times a month, I will stop at one of them to pick up hoagies for Mrs. Pincus and myself. (That might be the most Philadelphia sentence I've ever written!) Last Monday was one of those times.

I usually choose the Wawa at Route 73 and Remington Avenue, just down the street from Pennsauken High School (home of the still politically-incorrect "Indians"). A few years ago, Wawa introduced a convenient touchscreen system to make ordering sandwiches, salads and other prepared foods a breeze. The system is great. It's fast, accurate and requires little-to-no interaction with any other human being. Each step in the ordering process is given its own screen from which a hungry customer can select the type of sandwich, the type of bread, the type of ingredients, the type of toppings and even the amount of said toppings. (Although, the choice of "a little bit of mayonnaise" is still totally subjectable, leaving the customer at the mercy of a hair-netted, name-tagged, minimum-wage earner.) When the order process is completed, a little box spits out a barcoded receipt. The customer takes the receipt to the cashier to scan. The customer pays and returns to the order area to pick up the tightly wrapped sandwich, usually ready and waiting. Regular customers of Wawa are used to the whole procedure and engage in it often. I know I do.

The whole touchscreen system is very intuitive, even for the most technology-fearing customer. This past Monday, while I punched out my selection for two hoagies, I overheard a guy at another touchscreen terminal. Actually, everybody in the place overheard this guy. He was screaming. 

I have noticed that people who insist on talking on their phones everywhere they go, love to scream. They have no issues with discussing personal issues — at top volume — while casually walking down the street, sitting on a bus, standing in a checkout line at Target or just about any public place. Well, this guy in Wawa was screaming into his phone. As the conversation unfolded, it became clear that he was ordering hoagies for someone who had never eaten a hoagie before. It was not clear (but it was a distinct possibility) if the person on the other end of the conversation had ever seen a hoagie. Perhaps these two — the guy at Wawa and his unseen conversation partner — were new to the area. Perhaps they just moved here and were unfamiliar with the local delicacy known as "the hoagie" and how Philadelphians place it in the same esteem as soft pretzels, "wooder oice" and — yes! — Benjamin Franklin and the "Liverty Bell." I would have given this pair the benefit of the doubt — except the guy was sporting a Phillies cap and an Eagles "Super Bowl Champions" t-shirt.

The conversation went a little like this...

GUY IN WAWA: What size hoagie do you want?

VOICE ON PHONE: Size? What do you mean "size?"

GIW: Size! Six inch? Ten inch?

VOP: Well, how big is the ten inch?

GIW(rolls his eyes and stares at the phone): TEN INCHES! Y'KNOW... LIKE TEN INCHES LONG! Y'KNOW BIG!

VOP: Um, then, six inches, I guess.

GIW: What kind of hoagie do you want?

VOP: Well, what kinds do they have? Do they have chicken salad?

GIW: They have the regular kind that everybody has.

VOP: Do they have Italian? Can I get an Italian, but with chicken salad?

GIW: What? No, they don't have chicken salad! You just want an Italian hoagie, then?

VOP: Well, what's on an Italian hoagie?

GIW: I don't know! I guess the regular stuff that's on an Italian hoagie anywhere!

VOP: Do they have cheese? Can I get cheese? Do they have Swiss cheese? Can I get Swiss cheese on my Italian hoagie? You say they don't have chicken salad? I really wanted an Italian chicken salad hoagie.

At this point, the GIW walks — no! stomps! — away from the touchscreen area and ducks down one of the merchandise aisles. After a minute or so, he emerges, still speaking into his phone at the very top of his voice.

GIW: ... you can can get lettuce, if you want. Yes, and tomatoes. What? No, they don't have chicken salad.

The number on my receipt was called and my hoagies were ready. I picked them up and left.

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