Here it is, the week of Thanksgiving and The Hallmark Channel is deep in the throes of its annual Christmas celebration.
In 2001, greeting card giant Hallmark decided to enter the cable television business. The fledgling network continuously gained viewers with its decidedly "family-oriented" programming. As of 2015, Hallmark Channel reaches approximately 73% of homes that own at least one television. Their programs are definitely skewed to lure viewers away from the Lifetime and the OWN Network (mighty media mogul Oprah Winfrey's foray into cable television).
In 2010, Hallmark produced a series of six original Christmas-themed movies and broadcast them, appropriately, around the weeks leading up to the late December holiday. More recently, their output of Christmas movies has increased exponentially each year with 2018 offering nearly two dozen made-for-Hallmark movies. In addition, they show all of the movies from past years – all day, everyday – kicking off their "Countdown to Christmas" promotion long before anyone in their right mind actually begins counting down to Christmas. It seems to start just as most people are tossing their last empty bottle of sunscreen into the recycling bin.
While I haven't seen a single one of these films in its entirety, Mrs. Pincus has. Every. Single. One. I have seen a few minutes of each one, however, because they are on at least one television in our home, seemingly from the second week of October until well after the New Year. Mrs. P loves 'em. They are, for her, what some folks refer to as "a guilty pleasure." I dislike the term "guilty pleasure" because it implies that you try to hide your affection from friends and family for fear of embarrassment (like my affinity for "The Night Chicago Died"). Mrs. Pincus enjoys these movies as a mindless escape. They are joyful distractions from the everyday grind of dealing with unreasonable eBay customers, people who double-park at the post office and tedious family issues. She does not hide the fact that she likes and watches these movies, just like I don't hide the fact that I still watch reruns of "iCarly." We like what we like.
I have seen bits and pieces of a number of these movies and, honestly, I cannot tell one from another. They are literally cookie-cutter productions that borrow unashamedly from other, more famous, stories. The films are usually set in some charming, soap-opera looking hamlet called "Paradise" or "Hollyland" or "Mistletoe" or some other blatant Christmas-y reference. They star either Jennifer Love Hewitt or Candace Cameron Bure or Lacey Chabert or grown-up Winnie from "The Wonder Years," or some other attractive actress who looks like one of those aforementioned actresses. Oh, and there's the celebrated Brooke D'Orsay, a veteran of numerous Hallmark Christmas movies for several years now. (Don't ask me what else she's been in.) The male co-stars are usually some rugged-looking, pleasingly-scruffy hunk who looks like the second runner-up in a Blake Shelton look-alike contest. The revolving plots usually focus on a disillusioned young woman who returns to her quaint small town to rediscover the true meaning of Christmas after becoming jaded and cynical by life in bustling New York/Chicago/St. Louis/Los Angeles (all shot in some Canadian big city doubling as a United States metropolis). Some of them tell the story of a hapless young woman finding out that she is a distant relative of Santa Claus and must help the venerable holiday figurehead overcome a time of great distress. Others throw together an unlikely couple who, at first dislike each other, but, in two hours time (plus commercials) experience the magic of Christmas and live happily ever after (and after and after in countless annual re-broadcasts). And, of course, there are the bald-faced rip-offs of Dickens' "A Christmas Carol" and reworkings of Frank Capra's "It's A Wonderful Life." Every so often, one of these movies features a sad appearance by a noted actor whose career hasn't quite taken the path they envisioned. A grizzled Tom Skerritt showed up, playing second fiddle to Candace Cameron Bure. Cantankerous Brian Doyle Murray was Santa Claus in one and Oscar winner Shirley MacLaine appeared with Sex and the City's Kristin Davis in another.
The Hallmark Channel Christmas movies usually find their way to our bedroom television late at night. For years, my wife and I have always had a television on all night in our bedroom. I've gotten so used to it that, if it goes off (due to a cable or power outage), I wake up from the silence. Now, I am slowly lulled to sleep by the dulcet tones of some of the worst dialogue delivered by some of the worst actors I have every heard. But, I have to thank The Hallmark Channel. I have had some of the most restful nights of sleep during the marathon broadcasts of their Christmas movies. And If I ever decide to really investigate the intricate plot twists and turns, Hallmark has graciously published a series of novelizations based on a selection of their movies.
Happy "Eight More Weeks of Christmas Movies on Hallmark." Sweet dreams.
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